Electric Dominates ASR
SEPT 10TH-12TH 2009 | ELECTRIC DOMINATES ASR | SAN DIEGO, CA
ASR is done and what a great showing for ELECTRIC and the new 4ef (4 Eyed Freaks) campaign. The Heartache made its first appearance and the response was amazing. Women and retailers cannot wait to get their hands on it. Look for this piece to hit a store near you soon.
Ry Craike’s new movie “there’s no I in Go Ry” was a huge success. The Bondi Bar was filled to the brim with about 600 people. Fuel TV covered it, Rockstar girls were rocking the photo booth, and we even had some of the best surfers of old and new in attendance like Matthew Hoy. A handful of guests were able to pick up their specialty Ry hats which included hidden treasures like signed Ry SUPERbrand surfboards, Rockstar summer packages, leashes and deck pads from Creatures of Leisure, and some of the newest style of shades from ELECTRIC.
The Goons Of Doom played a great set and Chris Cote and Josh Hartley brought it home with some great tunes. Overall a smash hit that was talked about at the show the whole next day.
Thanks to Ry and his crew for the movie and thanks to all that helped to make this night the best party of ASR.
ELECTRIC sales team killed it at the Hard Rock pool the following night with an open bar so retailers were able to pull away from the scene and just kick back with the ELECTRIC crew. Our XL case looks great poolside along with all the ELECTRIC inner tubes floating around!
Great job team and see you at the next show!!!
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