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Friday March 12th, 2010 4:48 AM

Hurley Burleigh Pro Junior

Electric Visual Proud Sponsor of The 2010 Hurley Burleigh Pro Junior - Dean Bowen Winner

JANUARY 29TH 2010 | HURLEY BURLEIGH PRO JUNIOR | BURLEIGH HEADS, GOLD COAST, AUSTRALIA

Last Tuesday we celebrated ‘Australia Day’ at the finals day of The Hurley Burleigh Pro Junior. This years event saw an amazing depth of 132 international surfer’s compete for the junior world record USD $25,000 winner’s check.

With four Australian surfers competing on the final day, the dream became reality for Dean Bowen who posted a massive 9.17 in the final minute of the final, Bowen’s win did spoil the party for the local contingent, as three Queenslanders including Chris Friend, Blake Ainsworth (Electric) and Mitch Crews (Electric) were eliminated in the semi-finals and final.

Electric Visual Proud Sponsor of The 2010 Hurley Burleigh Pro Junior - OZZIE OZZIE OZZIE – HOY HOY HOY tee’sElectric Visual Proud Sponsor of The 2010 Hurley Burleigh Pro Junior - OZZIE OZZIE OZZIE – HOY HOY HOY headbands

Electric celebrated Australia’s favorite day with the local Burleigh crowd, this years “OZZIE OZZIE OZZIE – HOY HOY HOY” tee’s and headbands being a clear favorite by all.

Electric is also happy to congratulate Mitch Crews who is currently in the number-one position on the ASP Australasia Junior Men’s ratings after his semi finals result at this years event.

Please stay tuned for some more exciting Electric Australia News as we kick off the 2010 Rhythm Kirra Teams Challenge next week!

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Arthur Longo Scores the Cover of Beach Brother

Electric Europe Team Rider Arthur Longo On The Cover Of Beach Brother Magazine - January 2010Electric Europe Team Rider Arthur Longo On The Cover Of Beach Brother Magazine – January 2010

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Electric Teams Up With Volcom to Bring You The WQS 5-Star Pipeline Pro

January 23rd through February 5th, 2010 ELECTRIC will be teaming up with Volcom to bring the first WQS 5-star Pipeline Pro.

JANUARY 23RD – FEBRUARY 5TH 2010 | ELECTRIC TEAMS UP WITH VOLCOM TO BRING YOU THE WQS 5-STAR PIPELINE PRO | BANZAI PIPELINE, NORTH SHORE OAHU

Electric will be teaming up with Volcom to bring the first WQS 5* Pipeline Pro. This is Volcom’s first ever ASP event and what better place to have it than in the surfing Mecca of the North Shore at the infamous Pipeline on Oahu.

Everyone around the world will be able to log onto VolcomPipelinePro.com and follow every heat, and islanders will be able to watch it in the comfort of their own home on Oceanic Time Warner Cable on Channel 250. Fuel TV will also be broadcasting throughout the United States, Australia, and Portugal.

Viewers will be able to watch the ELECTRIC Replay for every worthy wave or wipeout, and also win some fresh Electric gear throughout the event.

Dusty Payne Joins the Electric Family

This will be the debut for Electric’s newest team member Dusty Payne so please tune in and cheer on the crew to victory.

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Chas Guldemond & Tyler Flanagan Take First and Second at the Dew Tour

Chas Guldemond & Tyler Flanagan Take First and Second at the Dew Tour - Snowbasin - January 2010

JANUARY 17TH 2010 | CHAS GULDEMOND & TYLER FLANAGAN TAKE FIRST AND SECOND AT THE DEW TOUR | SNOW BASIN, UTAH

The Second Stop of the winter Dew Tour wrapped up Today at Snow Basin in Utah. Electric’s Chas Guldemond and Tyler Flanagan took home first and second in the Men’s Slopestyle Finals.

Chas Guldemond Takes First at the Dew Tour - Snowbasin - January 2010

Chas Guldemond crushed his first run of Two with a whopping 95.5, which would last for the rest of the competition and earn Chas a big win at the Wendy’s Invitational.

Chas Guldemond Takes First at the Dew Tour - Snowbasin - January 2010

Tyler Flanagan coming off a big win at the first Dew Tour stop in Breck took home a huge second place with his first run as well.

Both Tyler and Chas are in the running for the over all Dew Tour Champ with only one stop left it is any ones game. Big props go out to both Tyler and Chas for a good day in the sun and taking home the top of the podium, and some extra cash for their pockets.

Snow Basin Slopestyle Finals Highlights

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Celebrity Sightings: Fergie (Black Eyed Peas) II

Fergie wearing Electric Visual Lead Sunglasses ES03603079

Fergie wearing Electric’s Lead sunglasses in Gloss Black for the last two songs of the Black Eyed Peas concert.

Lead – Gloss Black

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Electric Visual Proud Sponsor of The 2010 Hurley Burleigh Pro Junior

Electric Visual Proud Sponsor of The 2010 Hurley Burleigh Pro Junior

JANUARY 12TH 2010 | ELECTRIC VISUAL PROUD SPONSOR OF THE 2010 HURLEY BURLEIGH PRO JUNIOR | BURLEIGH HEADS, GOLD COAST, AUSTRALIA

In just 10 days time the 2010 Hurley Burleigh Pro Junior will be underway attracting the best junior surfers from around the world.

Electric Visual Australia is proud to be a part of this years event, especially with the recent announcement by Hurley that first place will receive a historic US$25,000 as part of a US$50,000 overall event prize-pool. A world-record for professional junior surfing

Electric’s own and local favorite Mitch Crews is more than ready to take the 25k home after finishing second at the first event of the year at Bells Beach.

“It’s definitely going to shake things up a bit, especially at the junior level because we’ve never seen anything like this before, I’ve been surfing Burleigh all summer getting ready for the competition,” said Crews.

The Hurley Burleigh Pro Junior presented by Nike 6.0 will commence January 22 and conclude on January 26, to catch all the live event action log onto www.hurleyprojnr.com and stay tuned for plenty more exciting announcements from this years event.

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Electric Signs Dusty Payne And Sets Their Sights On The Next 10 Years

JANUARY 11TH 2010 | Electric Signs Dusty Payne And Sets Their Sights On The Next 10 Years

January 2010 celebrates the 10 year mark of ELECTRIC in the Action Sports Industry and kicks off the next decade with the signing of renowned surfer Dusty Payne. Dusty just celebrated his 21st birthday with a WCT qualification and also becomes the first surfer ever from Maui to qualify for the WCT. The hype has already started for Dusty to bring a new level of surfing to the tour.

Dusty has appearances in surf films like Modern Collective and Volcom’s BS!, where he was awarded “Performance of the Year” at the 2009 Surfer Poll Awards. He has three major magazine covers in 2009, the runner up to Joel Parkinson in the 2008 Hawaiian Triple Crown of Surfing, and the winner of the $50,000 Kustom Air Strike.

Dusty Payne Joins the Electric Family

ELECTRIC met up with Dusty in his hometown over the recent holidays and this is what he had to say about the new signing, “I’m pretty sure Hoyo wasn’t about to take no for an answer once the talks started, so lucky for me I loved the product and the all the marketing. I have found my home here, and I’m psyched to be a part of the ELECTRIC family.”

With Dusty joining the ELECTRIC family our team strengthens to be one of the best in the world. Matt Shadbolt aka “Shaddy,” ELECTRIC’s Surf Brand Manager, comments to the new signing, “Dusty has been one of those guys that I have been around and enjoyed watching from his grom days. It does not surprise me one bit that Dusty has landed on the WCT with flying colors. Dusty’s mental toughness is ideal for our program and we are excited to buckle up and enjoy the ride!”

ELECTRIC’s Bruce Beach also comments on Dusty Payne, “Dusty is a perfect fit for ELECTRIC and we are excited to see him rocking the VOLT in the water and our sunglasses on the golf course.” Congrats Dusty on qualifying for the WCT and welcome to the ELECTRIC family!

Dusty Payne Joins the Electric Family

Dusty Payne in the soon to be released Shotglass Sunglasses

ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright have been ELECTRIC since day one, as have snow legends Peter Line and Axel Pauporte. Bam Margera made ELECTRIC a house hold name on MTV and NASCAR’s youngest superstar Kyle “Rowdy” Busch is making history wearing ELECTRIC in victory lane.

Over the last decade ELECTRIC has produced some of the most unique and innovative designs in the sunglass market. ELECTRIC’s high voltage sunglass styles are team inspired and reflect the attitude and personalities of today’s youth culture.

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Craig Anderson Joins the Electric Family

Craig Anderson Joins the Electric Family

JANUARY 7TH 2010 | CRAIG ANDERSON JOINS THE ELECTRIC FAMILY

Electric Visual would like to welcome to the team Craig Anderson aka Nando’s. Craig is now one of Australia’s newest free surfing freak sensations to come out of a pond that runs deep with this type of surfing talent. Surfers like Ozzie Wright, Ry Craike, Jay Davies and Dave Rastovich come to mind when you think of the guys who have paved the way for this unique breed of incredibly talented surfers.

Craig is originally from South Africa where he used to compete along side good mate and current ASP world Tour # 11 Jordy Smith. Craig and his family moved to Newcastle when he was 15 and settled in nicely to the Aussie lifestyle.

Craig’s destiny is to be one of today’s and become one of tomorrows best futuristic surfers and go bigger and higher above the lip or deeper in the pit on his free surfing journeys around the globe. Craig is also working hard on his international profile with the help of some of today’s best surf film makers Taylor Steele and Kai Nevell, of whom he is on location presently back in South Africa filming with Jordy and Taylor for an upcoming movie.

Craig’s latest cameo in ‘Modern Collective’ was just a small glimpse of his exceptional talent that will no doubt turn some heads in the near future. Craig ain’t no novelty, this kid is here to stay and lead the way. He rips when it’s small and punchy; he also loves a good thick gnarly pit and will charge whatever comes his way.

His favourite surfer’s are Rob Machado and Electric’s Godfather figure Matt Hoy. “Nandos Chicken is the man! I’m so stoked to have him join the team, Let’s fucken Rock n Roll Nando,” said Hoy.

Craig is over the moon to be associated with the Electric brand and the next few years are going to be one hell of a ride so buckle up and hold on!

Craig Anderson Links…

Craig Anderson’s Backside Air-Reverse | Surfline
Today We Like Craig Anderson | Surfing Magazine

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