Thursday May 10th, 2012 7:38 AM
THE ASPEN OPEN | ASPEN, CO | FEBRUARY 26, 2012
Electric would like to send out a ripping CONGRATS to Electric’s Torin Yater-Wallace for taking the Silver at the Aspen Open Slope style. Yea that’s right Slope Style. This is Torin’s first big slope style result and goes to show he can do it all, nuff said. Right on Torin.
CANADIAN SHIELD STOP #3 | CANADA OLYMPIC PARK (COP), ALBERTA
Once again Mother Nature was less than kind to The Canadian Shield Slopestyle Tour.
Saturday afternoon at Calgary’s COP saw strong winds increase from 40 to 60 km/h, forcing organizers to postpone the amateur and pro snowboard contest to Sunday morning.
For the Men, it was Ontario native Craig Gouweloos who not only took the win and $5000 he also claimed the Snowboard Canada Magazine Standout Trick award for a Backside 9.
The women’s pro division was a small field of riders that included some strong talent. Coming off a first place finish at the Mt. Seymour stop of The Canadian Shield, Jenna Blasman once again claimed the top spot and $2000, along with the sbcwomen.com Standout Trick award for the Backside 3 in her winning run.
Electric left a trailblazing footprint this year at SIA especially when speaking of our 2012/13 Goggle Line.
Transworld Business said “the goggle arms race was taken to the next level as brands introduced an arsenal of new technologies and designs to separate themselves from their foes” and “the 2012/13 Electric line is everything you’d expect from the brand who arguably brought the first oversize goggle, the EG2, to market in 2005.”
For our full recap of Electric Events at SIA read: That John Denver’s full of $h#t man
Transworld Business was particularly impressed with our new goggle feature Eye Black stating “one of the coolest new features they’re touting is Eye Black, which reduces glare in riders’ eyes using a similar concept to baseball and NFL players’ using black paint or stickers under their eyes.”
For the full article on Transworld Business read: The Line Break: Electric 2013 Goggles
BUDWEISER SHOOTOUT NASCAR SPRINT CUP SERIES || DAYTONA INTERNATIONAL SPEEDWAY || FEBRUARY 18, 2012
Busch Dodges Two Bullets To Win Budweiser Shootout.
Electric’s Kyle Busch missed three big wrecks and recovered from being spun out twice to a win in the Budweiser Shootout, beating 3 time champ, Tony Stewart, by 0.013 of a second.
“It’s great that we were able to come out first race back in the M&M’s car and get back in Victory Lane,” Busch said. “It means a lot to myself and this team. I can’t say enough about all the support from M&M’s and the guys at Electric Sunglasses.”
Next up is the Daytona 500 on Feb 26th. Coverage begins at 10am on Fox.
2012 ON-SNOW DEMOS || WINTER PARK, CO / STRATTON, VT / ALPINE MEADOWS, Tahoe CA / Mammoth, CA || JANUARY 2012
The past two weeks Electric has hit four different mountains for the 2012 On-Snow Demos. We were demoing our 2012/2013 Goggles and Lenses to all our attending retailers.
Not only were we providing retailers with next years goggles but we were also feeding them with a BBQ each day.
We kicked off the demo season at Winter Park Colorado where we had a handful of retailers hanging out with us most of the day.
Following Winter Park we headed to Stratton Vermont which also had a great turnout with plenty of our East Coast Retailers cruising by the booth to check out what Electric had in store for next season.
While our East Coast team was busy with the Stratton demo our West Coast team was hitting Alpine Meadows in Tahoe, CA which was a jam packed two days filled with retailers from all over Northern California.
The last stop on our demo tour was at Mammoth Mountain, CA where we also had our annual Wave Rave party.
Volcom’s Agent Orange played to a packed store full of stoked retailers and industry peeps. The Wave Rave party was a great ender to another successful year of demos. Thank you to all of our hard working reps and retailers who made these past two weeks more than memorable. See you on the hill!
DEW TOUR CHAMPIONSHIPS | SNOWBASIN UTAH
Electric’s Devin Logan crushed it this past weekend at the Dew Tour Championships in Utah.
Devin competed in both Women’s Superpipe and Slopestyle. Devin Took home a amazing 1st place in SuperPipe and was the only Women’s who’s score cracked into the 90′s.
Devin also competed in Women’s Slopestyle and took home a very respectful 3rd place finish.
This win secured the Dew Cup for Devin Logan, at 18 she is at the Top of her game and is well awarded with a Victory in Pipe and a bigger victory as the 2012 Women’s Superpipe Dew Cup Champion.
Devin was very close to winning both Dew Cups, but would fall just a tad short with the 3rd, earning herself 2nd place overall.
Electric superstar Torin Yater-Wallace was on hand for Men’s Superpipe and wanted to earn himself a Victory and a Dew Cup.
Torin would take home a 3rd place finish, and finish 2nd in the overall Dew Cup Championships. Congrats to Torin for a great run at the Dew Tour stops in 2012.
CANADIAN SHIELD STOP #1 | MT. TREMBLANT QUEBEC
This past weekend was the first stop of the Canadian Shield. Electric is proud to be the official Eyewear sponsor of this four stop event rolling through all areas of Canada.
Electric had the Sirius sales rep force on hand to help pass out some Electric love to all attendees at the event.
Electric’s own Taylor Walting won the Men’s amateur division, and had a fun day in the hill and was stoked on the contest format and layout. Stay tuned and be on the look out as the Canadian Shield is heading to Mt. Seymour BC this weekend.
This is the first episode of a new web series following Jess Kimura around this winter as she films her video part for Fall 2012. Jess recently took “Women’s Rider Of The Year”, “Women’s Video Part Of The Year”, and “Women’s Reader’s Choice Award” at the TransWorld Riders Poll 13 Awards in Denver. This Episode includes footage from Mt. Hood summer camp, an early season trip to Mammoth, and a trip to Bear Mountain. Filming a video part is no easy task, and getting broke off here and there is part of the process, just ask Jess!
Stay tuned for monthly Episodes of “Barely” Dropping monthly throughout the season, and Jess’ Full Part coming Fall 2012 right here on TWSNOW.com
ELECTRIC’S MARK HEALEY ON THE COVER OF HAWAII SKINDIVER MAGAZINE
This quarter’s issue of Hawaii Skindiver features ELECTRIC’s Mark Healey on the cover. Mark and fellow diver and mad man Cameron Kirkconnell grabbed their women and ventured to the beautiful waters of Fiji.
Fiji to surfers is one of the most sought out surf spots in the world. Not only are there some of the best waves but there are also some of the biggest Dog Tooth Tunas that roam the waters. Healey may have lost the biggest one ever recorded but he did land the biggest one of his life.
Go grab the issue in stores now and see the massive fish that Mark and Cameron grabbed from the depth of the sea. Also, check out ELECTRIC’s very own Joel Olenik with his biggest White Sea Bass on the coast of California.
Also check out ELECTRIC’s Brandon Wahlers who has a product review on the new D.Payne (Dusty Payne’s new signature sunglass). Great Job Crew! You guys nailed it!!!
Electric is honored to be recognized as a nominee for this years SIMA Image Awards to be held Thursday, February 9, 2012. For more information on the SIMA Image Awards visit: simaimageawards.com
Electric has been nominated in SIMA’s “Accessory Product Of The Year” category for our Knoxville sunglasses. Congrats to all the other nominees in the “Accessory Product Of The Year” category: Volcom, Nixon, Skullcandy, and Sun Bum.