View Women’s Collection Specialty Page

As every woman knows, it’s the secrets that lie behind the shades that need the most protecting.

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Electric feels it’s time to give credit to a facet of our company that has been instrumental this past decade – the women’s collection. As defining and influential as any other member of the Electric family, these progressively engineered sunglasses are identifiable and compelling.

Distinctly crafted frames, unique logo detailing, and Italian craftsmanship set these apart from the rest. The Electric Women’s collection knows the price of protection, and that some secrets are meant to be shared.

JULY 27TH, 2010 | OZZIE WRONG QUALIFIES FOR INNERSECTION FINAL | BYRON BAY, AUSTRALIA

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Taylor Steele’s film competition Innersection has captured the attention of free surfers world wide. With a cash prize of $100,000 for the highest voted video section come finals time on December 1st.

Surfers all around the world have been working hard to create a section like no other. Electric’s Ozzie Wright traveled to Bali for what was meant to be a couple weeks surfing with friends and family, but with a constant swell and endless options of perfect waves Ozzie decided to hang in Bali and give this Innersection comp a go. With a variety of classic crafts, some amazing barrel rides and of coarse his very own tune recorded for this clip, Ozzie proves the oldest surfer to enter this competition so far has what it takes to still be one of surfing’s favorites.

Read More About Ozzie Wrong on Innersection

View Ozzie Wright’s Electric Surf Team Profile

JULY 24TH, 2010 | SUP MULLET RUN EVENT | WRIGHTSVILLE BEACH, NC

Chris Curry has been one of Electric’s Surf Team Riders since day one of the company over 10yrs ago! After years of surfing professionally he’s decided to branch into Stand Up Paddle boarding and has recently started his own company called SUP (Stand Up Paddle) in Wrightsville Beach, NC doing eco paddle tours, ocean surfing, and training courses.

As with everything Chris does he excels and soon rises to the top! After several professional and amateur contest wins including a recent East Coast Championship title Chris along with other riders/companies head up one of their own events called the “Mullet Run”!

With all proceeds going to a good cause Electric was proud to help Chris in sponsoring this event raising money for the Karen Beasley Sea Turtle Rescue and Surfers Healing Foundation known for their endless efforts with autistic children.

JULY 29TH, 2010 | ELECTRIC’S MITCH CREWS CLAIMS ASP AUSTRALASIAN JUNIOR TITLE | GOLD COAST, AUSTRALIA

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Electric Visual would like to send a huge congratulations to Mitch Crews who last week claimed the 2010 ASP Australasian Junior Series, the first major title of the young Gold Coast surfers budding professional career.

Crews started the 2010 season with 3 solid wins in The Chiko Pro, Oakley Pro and the Geared Pro Junior in Cronulla. Backing these wins with a series of 2nd’s and 3rd places put Mitch over 2000 points ahead of his fellow competitors.

This Championship win now entitles Mitch to a good starting position next year when he takes on the top WQS events as well as a place in this years US Open Championship at Huntington Beach California.

View Mitch’s Electric Team Profile

JULY 27TH, 2010 | ELECTRIC’S CRAIG ANDERSON LANDS ANOTHER EPIC COVER | BYRON BAY, AUSTRALIA

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Since joining the Electric team just 6 months ago Craig Anderson has fast become Australia’s most exposed surfer within the Electric Oz HQ. Craig’s seen his profiled feature in all 5 surf publications, including Australia’s Surfing Life (above), has scored 3 covers and recently starred in Taylor Steel film project ‘Castles In The Sky’

It’s pretty safe to say that you’ll be seeing a whole lot more of Craig Anderson in the coming months.

View Craig’s Electric Team Profile

JULY 11TH, 2010 | ELECTRIC’S SOL BAILEY WINS RUSTY GROMFEST | LENNOX BEACH, AUSTRALIA

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An excellent day of clean offshore winds and quality waves saw Byron Bay local, Sol Bailey save his best performances for a well contested U/16 boys final, at Australia’s most prestigious junior event ‘The Rusty Gromfest’

Bailey set up his final win with an 8.75 on his opening ride, backed up with a 8.45, which was more than enough to see him take victory at this years ‘Rusty Gromfest’ “That was a fantastic final – all the boys were ripping and I knew to win I’d need two excellent rides in the final – that was what I was chasing and it worked perfectly – I’m so stoked!” said Bailey after his win.

To read up on all Sol’s surf adventure’s please take a look at this new website www.SoliBailey.com.
View Sol Bailey’s Electric Team Rider Profile

HOME GROUNDS EPISODE 1 – WILL JACKWAYS | CARDRONA ALPINE RESORT, NEW ZEALAND

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Come take a ride with Electric’s Will Jackways as he takes you on a tour through his local mountain Cardrona were he grew up shredding. Sit back and enjoy the first episode as he shows you some of his favorite nooks and crannies on some early season snow in June.

JULY 9, 2010 | DOLLAR GENERAL 300 NASCAR NATIONWIDE SERIES | CHICAGOLAND SPEEDWAY – JOLIET, IL

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Busch Brings the Heat to Chicagoland.

Kyle Busch scorched the competition by winning again in the NASCAR Nationwide Series.

Despite a pit road speeding penalty that dropped Busch down in the field he blistered the 1.5 mile racetrack with his No.18 Z-Line Designs Toyota Camry.

“It’s fun to race in the Nationwide Series. I love it. To win as many as we won and to be successful as JGR – it’s fun every week. It’s always cool to come out here and put on a good show.”

Next up, is the July 17th Missouri-Illinois Dodge Dealers 250 at Gateway International Raceway in Madison Ill. The race stars at 8 PM EST on ESPN2.

JULY 10 – 11TH, 2010 | MOSKITO TOUR PRESENTED BY ELECTRIC EUROPE | LES SABLES D’OLONNE, FRANCE

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After a first stop on the Mediterranean Coast, the Moskito tour is back on the Atlantic Ocean. The tour presented by Electric, Vans, SkullCandy, FCS and Monster Energy Drink, reached Les Sables d’Olonne for the second stop.

60 kids came early on Saturday morning at Tanchet beach to warm up and get ready for the tournament. The competition started at 10am with 15 minute’s sessions. The waves were 60cm to 1m and kids could show to the judges their best surf.

Sun was more than shinning, temperature was pretty high, music was loud, and kids were happy! The first finals started at 3 pm with longer session followed by the 30 minute ‘s expression session powered by monster for kids between 14 and 18.

The surfing day stopped around 5pm with all the results, the podium and a tons of gifts from our partners for the winners!

The traditional gift through was just after the podium and the day on the beach was over by 6.30pm. The Olonna Surf Club organized a big bbq for all the competitors and their parents, with a video projection and a tombola for the last lucky winners who get a lot of presents.

Thanks to The Olonna surf Club, our partners and all the kids, the Moskito Tour in Les Sables d’Olonne was a real success! We can’t wait to come back next year.

Results:

Girls

• 1st Marcelline Arthuis
• 2nd Charlotte Billon
• 3rd Mathilde Marion
• 4th Manon Milochau

Boys up to 10

• 1st Nicolas Guimond
• 2nd Victor Vouzellaud
• 3rd Tom Lesourd
• 4th Amaury Dupond

Boys up to 12

• 1st Morgan Portier
• 2nd Sam Boucard
• 3rd Tom Turcaud
• 4th Clément Yvon

Boys up to 14

• 1st Antoine Aubry
• 2nd Axel Bouteiller
• 3rd Sacha Hernandez
• 4th Sam Lagadec

Expression Session Powered by Monster

• Sam Guillot

The next stop: Hossegor, France, 28/29 of August.

JULY 8 – 11TH, 2010 | ELECTRIC’S GONY ZUBIZARRETA WINS ASP 1 STAR | CORDOAMA, PORTUGAL

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On Sunday, July 11th, Electric’s Gony Zubizaretta would take a victory against Germany’s Marlon Lipke. The waves were small but contestable and Gony was in form for this event.

This is not the first time that Gony has won on the ASP and it will for sure not be the last. Gony is looking to work his way to the WCT (World Championship Tour) and this is a great start.

Congrats Gony from your team!!

Download Now [iTunes Link]

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This is it. Electric has recreated its entire app for the version 3.0. upgrade providing a much improved user experience. We added a vast amount of enhancements and content we are confident you will find useful and enjoy.

What’s New in Version 3.0:

The major new release in 3.0 is the Rock The Volt feature. Now you can try on our range of sunglasses, pick the frame that fits you best and share labeled images of yourself in Electric sunglasses with your friends and family. Using our custom built sizing system you can see which model looks best on you or recommend shades for your friends.

Electric is the only eyewear company that offers a mobile experience of this caliber. Electric’s App is the first in the app store that allows you to try on product that is proportionately sized and can be purchased at a retailer near you. Sunglasses are sized to scale and our user interface provides an extremely high level of accuracy. Once you have chosen the sunglass you like, your image can be sent via email to your social circle. Twitter and Facebook integration are scheduled for version 3.0.1

Major Improvements:

• Sunglass and Goggle catalog now includes all models and colors with categorized selection options. Browse by gender, frame, and model name are available.
• Once a sunglass and color is selected you can rotate your device for a closer view and the option to send that particular model including: Model image / part number / characteristics and description via email to your friends. Twitter and Facebook integration are scheduled for version 3.0.1
• Keep up to date with The “Word” Electric’s newscast, with our new and improved RSS feed and new styling. The “Word” is now constantly updated and streams directly from our website.
• Another new feature is our feed of Electric Upcoming Events. These are posted in advance so that you know what is going on with the volt ahead of time.
• Our Volt TV section has been improved and provides a constant flow of our latest and greatest videos.
• Images from our current ad campaign Four Eyed Freaks are available for viewing, download and sharing.
• New wallpaper images are also available for viewing, download and sharing.
• Find Near Me has been updated to provide a better user experience with the ability to get directions and call your closest Electric dealer.
• Global Contacts now gives you the ability to call or email your closest Electric Distributor worldwide.
• We have added a “Tell a Friend” feature so that you can share the app with your friends with one click.

All the Best from your friends at Electric – Rock the Volt!

Check out this months issue of SBC Skateboard with Electric Team Rider Pierre-Luc Gagnon on the cover.

View Pierre-Luc Gagnon’s Electric Team Rider Profile

JUNE 16 – JULY 3, 2010 | ELECTRIC SURF TEAM PREVAILS – 2010 NSSA NATIONAL CHAMPIONSHIPS | ORANGE COUNTY, CA

The NSSA National Championships has come to a end for 2010. It was a fun filled few weeks of surfing for the Nation’s top amateur’s.

Kalani David would be the standout surfer of the whole contest. His stylish surfing and humble attitude landed him into 3 finals (Explorer Menehunies, Open Boys, & Open Juniors) with a Victory in the Explorer Menehunies.

On Friday July 2nd he would shock the Judges and the beach by posting the highest heat total of the duration of the event (19.65). Kalani also won Best Overall Performance and the Most Innovated Surfer (Dane Reynolds Award).

Nage Melemad was also a Open Women’s finalists. She had the lead with 20 seconds to go but unfortunately received a interference and finished 2nd.

Thanks to NSSA for a great event and we will see you all next year.

JULY 5TH, 2010 | ELECTRIC’S JOAN DURU – NIKE 6.0 CASH FOR TRICKS | SEIGNOSSE LES BOURDAINES, FRANCE

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After a month of a knee injury that kept him away from the waves, Joan couldn’t hope better for his come back with a first place. A total domination with amazing tricks all day long and a superman landed!

Congratulations Joan!

Check Out Joan Duru’s Electric Team Rider Profile

July 4TH, 2010 | ELECTRIC PARTY AT MASONBORO ISLAND | MASONBORO ISLAND, NC

Every year thousands of people come from all over to North Carolina’s Masonboro Island to rage for the 4th!

Among those thousands is a whole lot of Electric love so every year we like to give back!

Coozies and rafts go a long way when you’re partying!

Make sure to get a look at the latest issues of Surfer, BL!SSS & HRH Magazine featuring the new Electric Visual advertisement from the Four Eyed Freaks ad campaign featuring Dusty Payne and the new OHM III – Matte Black sunglasses.

View BEHIND THE SCENES with Electric Surf Team Rider Dusty Payne

View Dusty Payne’s Electric Team Rider Profile

View Dusty Payne’s Interview on Surfline.com

Featured Products:

On Dusty

• OHM III
• Module
• BPM

On Girls

• Rockabye
• Lovette
• Velveteen

JUNE 26-27, 2010 | MOSKITO TOUR PRESENTED BY ELECTRIC | SAUSSET LES PINS, FRANCE

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The Moskito Tour 2010 is Back on the Mediterranean Coast!

The 2010 Moskito Tour presented by Electric, Vans, SkullCandy, FCS and Monster Energy Drink was back for the Second time in Sausset les Pins, France.

About 40 surfers from south East of France (Marseille, Martigues, La Couronne, Carro…) under 18, came to the spot « La Corniche » this past Saturday the 26th to compete.

Unfortunately, due to the wave conditions the competition couldn’t take place, but good sunny weather and an amazing atmosphere were present all day long.

Games as paddling team race, big surf quiz and a tattoo contest with a new record of more than 300 tattoos sticked were organized during the day with a lot of gifts from our partners for the winners.

Special thanks to all the crew of Sausset Surf Club and all the partners.

You can see all the pictures on the Facebook page of the Moskito Tour:
Electric Europe Facebook Fan Page

Next stop: Les Sables D’Olonne, France, 10/11 July.

JUNE 23 – 28, 2010 | USA CHAMPIONSHIPS RESULTS FOR ELECTRIC | LOWER TRESTLES, SAN CLEMENTE, CA

Yesterday ended the USA Championships and what a show it was. Waves were great, sun was out, and the best surfers in the Nation were turning heads.

Electric managed to slot 5 riders into the finals where the world would watch some of the best surfing to date.

Here are the results for the ELECTRIC Team:

• Girls Under 18: 3rd Place Nage Melamed
• Girls Under 16: 3rd place Quincy Davis, 4th Pace Harley Taich
• Boys Under 14: 3rd Place Kalani David
• Girls Under 12: 2nd place Dax McGill

Thanks to all who supported and great work team!!

SATURDAY, JUNE 26TH, 2010 | ISF SKATEBOARDING WORLD CHAMPIONSHIPS | BOSTON, MASSACHUSETTS

PLG takes the Vert Win and becomes ISF World Champ. With four 30-second runs allotted in the 12-minute finals, the ordered jam rewarded event winner Pierre-Luc Gagnon for his consistency and endless flip tricks, naming him the 2010 ISF Skateboarding World Champ and Dew Tour points leader.

PLG’s highest scored runs included a big 540 into a kickflip mute, another big 540 over the channel, then four flip tricks back-to-back. He busted out a kickflip melon, kickflip Indy, kickflip mute to fakie and switch heelflip 360. Even after nailing his runs, he couldn’t help thinking about Bob and Bucky missing from the final competition.

Electric would like to extend a huge shout out to PLG for being one of the best Vert skaters in the world and continuing to be on top at every contest he enters.

View PLG’s run on Alli Sports

View Pierre-Luc Gagnon’s Electric Team Rider Profile

JUNE 26TH, 2010 | NEW ENGLAND 200 | NEW HAMPSHIRE MOTOR SPEEDWAY

Busch is Rock Solid in the Granite State

Kyle Busch does it again. After sitting on the sidelines the past 3 race, KB didn’t miss a beat. He lead 126 of the 200 lap event.

With this win Kyle also broke the record held by Mark Martin for most laps led is the Nationwide series. This ties Kyle for second place in the Nationwide series for most wins.

The next event is the Subway 250 from Daytona July 2nd, at 5pm PST.