Electric’s Mitch Crews & Ryan Callinan Place at the 6 Star in Lacanau | August 21, 2011 | Sooruz Lacanau Pro WQS 6 Star, Lacanau, France

This past week Electric’s youngsters Mitch Crews and Ryan Callinan demolished the small surf in Lacanau, France. Both Mitch and Ryan have been highlight Junior competitors in Australia so there is no surprise that both of them did well in this event.

Congrats to Mitch who finished 2nd and Ryan who finished equal 3rd. Both boys picked up valuable WQS points toward the 1 world ranking.

Check out the latest issue of Carve feature Dave Rastovich on the cover!

View Dave Rastovich’s Electric Surf Team Profile
View Dave Rastovich’s Signature Electric Sunglasses – Mutiny

ELECTRIC’S BENJAMIN SANCHIS WINS BIGGEST WAVE | BILLABONG XXL AWARDS, GROVE THEATRE, LOS ANGELES | MAY 01, 2011

The Electric French Surfer Benjamin Sanchis has won the “Biggest Wave Awards” at the Billabong XXL Awards on Friday 29th of April in Los Angeles.

Thanks to a session in Belharra on February 16th 2011, “Sancho” gets a $15000 prize money and one of the biggest wins of his carrier. He also finished 5th in Ride of the Year category but mostly he represents all the European Surf.

Electric Europe is proud to have a surfer like Benjamin Sanchis in its Team, and we wish him to pursue his conquest of the biggest waves on earth.

If you want to know more about Benjamin Sanchis, check out his blog: bensanchis.tumblr.com

View Benjamin Sanchis’ Electric Surf Team Profile

In this Episode Jamie will take you on her journey out to Europe for the 2011 Euro X Games and Back to USA for the 2011 US Open of Snowboarding in Vermont. Watch as Jamie continues to be at the top of her game as she win’s in Euro X Games and takes 2nd at the US Open.

View Jamie Anderson’s Electric Snow Team Profile

ELECTRIC “BEFORE PARTY” | POULAIN & PROUST AGENCY, PARIS, FRANCE | APRIL 2011

Electric Europe took Paris by storm this past Thursday, welcoming the Electric team, Key press people, and celebrities to Poulain and Proust Agency for the Electric “ Before Party “, to launch summer time and the Electric Art Shade Expo 2.

Around 250 people showed up at 7 pm for a live art performance by Rudy Fenet and to discover his first paintings featuring Electric shades BPM, Rockabye, OHM, and Velveteen.

The party went late into the Paris vibes, with a full open bar and an awesome dj set by DJ PACE.

Make sure to check out all the pictures in the galleries below.
- Photos by Remi Desclaux
- Photos by Electric Europe

Huge thanks go out to Rudy Fenet for his work, DJ Pace, Remi Desclaux, Poulain and Proust Agency and our partners Champagne Legend, Jagermeister, Red Bull and MC Box.

See you soon Paris!

GULDEMOND AND ANDERSON TAKE HOME GOLD | WINTER X GAMES EUROPE | TIGNES, FRANCE

Electric’s Chas Guldemond and Jamie Anderson both take home Gold at Winter X Games Europe.

Chas went to Euro X with one goal to take home Gold.. Well Chas not only took home Gold he also took home the highest score in X games history with 99.33 out of a 100. Chas was as pumped up as Electric is about his Gold medal and record score.

View Charles Guldemond’s Electric Snow Team Profile

Jamie Anderson took home another Gold medal to add to her collection. Jamie has been on a terror all year and keeps showing everyone that she is the best Women in snowboarding right now in 2011.

View Jamie Anderson’s Electric Snow Team Profile
View Jamie Anderson’s Rider Inspired Goggle Design

Cheryl Maas was in Women’s Slope, and although she did not podium she did land the first ever 900 in a Women’s Slope com

View Cheryl Maas’ Electric Snow Team Profile

Jamie Anderson Visuals series documents the life and travels of 2-Time X-Games Gold Medalist, Jamie Anderson, throughout the 2010/2011 season. Featuring people, friends, culture, music, powder, parks, contests, freeriding, breathing, traveling the globe, jet-lag, down days, BLUEBIRDS, getting that feeling, and everything else in between.

In this latest episode we follow Jamie to Europe as she competes in the O’Neill Evolution and the European Open.

ARCTIC CHALLENGE | NORWAY | SUNDAY FEBRUARY 20, 2011

Electric’s Chas Guldemond put together his best run of the year at the Arctic Challenge to take home a huge first place victory. Chas has been riding good all year and finally got what he deserved.

Tyler Flanagan was there and had a chance to take the win from Chas, but could not quite get to the top and finished with a very respectful second place.

Jamie Anderson came to Norway to win and that is what she did, earning herself another win in 2011. Jamie is at the top of her game and has won just about every contest she has entered thus far in the 2010/2011 Season.

Introducing the Mutiny

If it’s true what they say and ‘the eyes are the window to the soul’, Dave Rastovich is gazing at the world through a spirit deeper than most. As one of surfing’s most respected figures, it’s clear that “Rasta” shreds with a purpose. One of the sports leading activists, this green warrior focuses his energy on anti-whaling campaigns and promoting active, eco friendly participation with our environment. Electric is proud to release his first signature sunglass the Mutiny.

In the design process Rasta took the smooth clean lines of the Shotglass and approached it with a jazzy feel choosing a complementary metal eyewire, giving it a classic beatnik style. Relaxed yet aware, Rasta puts it into perspective when he says, “Everyone has aspects worth admiring.” Show your appreciation with your eyes behind the Mutiny.

Available in 7 colors including:

• Olive / Grey Lens | ES08327120 (Photo Above)
• Gloss Black / Grey Lens
• Gloss Black / Grey Poly Polarized Lens | ES08301642
• Tortoise Shell / Bronze Lens | ES08310639
• Matte Black / Grey Lens | ES08301020
• Charcoal / Grey Lens | ES08331120
• Black Chex / Grey Lens | ES08330520

Mutiny Has Standard Features Including:

• Size Category – 4
• 100% UV Protection
• 6 Base Mold Injected Grilamid Frame with Monel Eyewire
• 6 Base Polycarbonate Lens
• 5 Barrel Stainless Steel Optical Hinge
• Made In Italy
• Dave Rastovich Signature Series Sunglasses

To find an authorized Electric dealer near you – Click Here

The winter is here, and it’s time to get shredding and killing the park!
Electric and MPORA are here to spice up your season again, and trust us, if you win this comp it will be the best winter ever and you’ll look sooo good!

Electric Just One Trick Competition : http://mpora.com/win/tTrpSjjd3.html

We’re offering you Romain Grojean set up that includes:
- 1 Electric EG.5S Goggle
- 1 Eleven Jacket
- 1 Dakine Back Pack
- 1 Dakine Pair of Gloves
– 1 Pull-In technical underwear full set up
- 1 Giro helmet
- 1 x 2 days Ski Pass for Les Arcs, France

Don’t pinch yourself, you aren’t dreaming. It could be all yours…

How to win?

Check out this video with French freeskier Romain Grojean hitting a cork 5 mute.

Easy? All you have to do is upload footage of yourself hitting the same trick and Romain will pick the winner himself on Monday 7th of February! Use old footage from a previous season or just strap on your skis, throw some snow around the garden and film away!

One month, one trick, one winner. What are you waiting for?! In order to make sure that Rom will check your video you’ll need to add the tag jotromain when you upload your videos on Mpora.

Only the footage uploaded on Mpora will be taken into consideration.
This competition is open to all the European residents; you can upload your submission until February 6th.

Partners: Mpora.com, Electric Visual, Dakine, Pull-In, Eleven, Les Arcs, Giro, SkiUnion.mpora.com, Skiingmag.mpora.de