Posted on August 10, 2010 in Events, USA
AUG 7TH – 8TH, 2010 | ELECTRIC AT THE HARD ROCK POOL | LAS VEGAS, NV
This past weekend marked our annual Electric Trunk Show out at the Hard Rock Pool in Las Vegas. We set up shop poolside all day Saturday and Sunday slanging shades and putting out the vibe.
Every person who bought a pair of sunglasses got stoked out with a FREE Electric inner tube, which was the hot item at the pool all weekend.
To get the crowd going we also had a few “Booty Shaking” contests throughout the day and a few lucky ReHab’ers left with some sweet sunnies.
Between all the sunglasses sold and the Hard Rock staff rockin’ the Volt, Electric was definitely dominating the scene this weekend. Thanks to the Hard Rock for letting us come out and take over their pool again this year and to everyone for shakin’ that thang. Volt domination once again!
Posted on August 9, 2010 in Events, Surf, USA
JULY 31ST – AUG 8TH, 2010 | ELECTRIC DOMINATES AT THE US OPEN OF SURFING | HUNTINGTON BEACH, CA
The 2010 US Open of Surfing has finally come to an end. With over 500,000 people attending, you could say there was a lot of action with surfing, skating, BMX, and many vendors showing their stuff.
ELECTRIC’s team riders surfed well, but in the end it was local talent Brett Simpson taking the $100,000 for the 2nd year in a row.
The action wasn’t exclusive to the beach as there were some great ELECTRIC signings as well. HSS and Jacks hosted these fun-filled times where anyone could meet riders like Dusty Payne, Gabe Kling, Jay Davies, Craig Anderson, Kalani Robb and several more.
If you got there early enough you received an official ELECTRIC “Open” hat along with a signed “10 Year” Poster. Some guests were even lucky enough to receive a fresh pair of ELECTRIC sunglasses, but only if you broke your own on the spot!
Inside the shop, a purchase of a pair of Electric sunglasses gave you a brand new hat. This was a great event and a killer ELECTRIC showing. See you all next year!!
Posted on August 6, 2010 in Events, New Products, USA
FRIDAY AUGUST 6, 2010 | SPRING 11 AT THE AGENDA TRADESHOW
Electric debuted Spring 11 at The Agenda Tradeshow on August 4th and 5th. This line has had a lot of hype over the past month and it did not disappoint.
The highlights of the line were the strength of the t-shirts graphics and the custom yarn dyed tank tops.
Electric will be next showing the line at the Know Show in Vancouver this week.
Posted on August 2, 2010 in Europe, Events
JULY 30TH, 2010 | ELECTRIC ART SHADE EXPO | VOLCOM STORE, HOSSEGOR, FRANCE
Hossegor was treated to a night of culture this past Friday as Electric threw their first of a series of art shows better known as the Electric Art Shade Expo
What’s the Electric Art Shade Expo?
Electric Europe approached 5 French artists and proposed them to design unique pieces from different styles of our sunglasses collection.
The night saw everything from photography, sculptures to customized shades, a total of 30 unique pieces.
The Volcom Store came out in a big way with well over 150 people showing up for the expo.
The event went late into the night with cold beer, hotdogs, appetizers and great art vibe to fuel the fire.
Big thanks go out to all the artists, Fanny Fleuraux, Bizmut, Feustay, David Tchag and Lucas Beaufort, Zeb at Desillution mag, and the Volcom Store Crew.
Keep your eyes out for the next Electric Art Shade Expo as the event is one that is surely not to be missed.
Posted on August 2, 2010 in Australia, Events, MX, Skate, USA
JULY 30TH, 2010 | X GAMES 16 – ELECTRIC ATHLETES GO HOME WITH FOUR MEDALS | LOS ANGELES, CA
Men’s Skateboard Vert | Skateboard Vert Best Trick
Pierre-Luc Gagnon (PLG) made history by winning gold in Skateboard Vert and taking home Gold in Best Trick. Friday night marked the first time a skateboarder has won X Vert three times in a row. PLG landed two nearly perfect runs to take home Vert Gold, he landed a Nollie Varial Indy 540, which secured him the Gold in Vert Best Trick.
View PLG’s Gold Medal Run on ESPN.com
View PLG’s Electric Team Profile
Women’s Skateboard Vert
Lyn-Z Adams Hawkins Take home the Silver Medal. Lyn-Z is one of the worlds best Women’s Vert skater and if she would have landed her Mctwist, she not only would have won but also be the first Girl to land a Mctwist in a contest run.
Moto X Best Whip
Electric’s young Australian Jarryd McNeil took home a Silver Medal doing some of the best turn downs I have ever witnessed in Best Whip. Jarryd pretty much through his bike around like it was a toy. Stay tuned for this young Moto star as we will be seeing more and more of him.
Shouts go out to all the Electric Athletes who competed in Summer X Games 16.
Posted on August 2, 2010 in Events, USA
JULY 31ST, 2010 | 5TH ANNUAL D-MAN FESTIVAL | DIVE N’ SURF, REDONDO BEACH, CA
This past weekend was the 5th Annual D-Man Festival at Dive N’ Surf in Redondo Beach to raise money for The Leukemia and Lymphoma Society. The D-Man Festival was created after Dive N’ Surf employee and long time South Bay local surfer Darren “D-Man” Marsee who passed away from Lymphoma in 2005.
This year was an absolute success, more than 1600 people attended helping raise over $25,000 for the Leukemia and Lymphoma Society, blasting previous year’s numbers out of the water!
Electric’s booth was the place to be with our spray paint stencils, covering everyone that came through head to toe. You could see the volt sprayed all over people’s stomachs, backs, arms, legs, faces and even heads! Hats were also being sprayed with Electric’s Volt, along with back packs, t-shirts, and even cell phones.
Tomorrow’s Bad Seeds headlined with local bands Special C, Too Rude and Midnight Lamp rocking the place all day.
Electric wants to thank everyone for coming out this year to support such a great cause and we hope to see even more next year!
Posted on July 29, 2010 in Europe, Events
JULY 29TH, 2010 | ELECTRIC EUROPE PRESENTS ART SHADE EXPO | HOSSEGOR, FRANCE
On Friday 30th July, the Volcom Store in Hossegor will welcome the first Electric Art Shade Expo.
What’s the Electric Art Shade Expo?
Electric Europe approached 5 French artists and proposed them to design unique pieces from different styles of our sunglasses collection.
The day of the exhibition, you will have the opportunity to see the artistic work made by Fanny Fleuraux, Bizmut, David Tchag, Feustay and Lucas Beaufort. They worked a few months customising our shades, turning them into paintings, sculptures, and more… To date, the artists are still at work and we will have about 30 pieces to show.
After the stop in Hossegor, there should be other demonstrations in France.
At the end of these exhibitions, showpieces will be put up for auction online. Collected funds will be given to an association or a charity chosen by the artists.
You can check the artists’ worlds on their websites:
Fanny Fleuraux / http://www.fannyfleuraux.com
Bizmut / http://www.bizmutonmyback.com
David Tchag / http://www.sundanceagency.com
Feustay Allain / http://www.feustay.com
Lucas Beaufort / http://www.lucasbeaufort.com
Posted on July 29, 2010 in Events, Surf, USA
JULY 24TH, 2010 | SUP MULLET RUN EVENT | WRIGHTSVILLE BEACH, NC
Chris Curry has been one of Electric’s Surf Team Riders since day one of the company over 10yrs ago! After years of surfing professionally he’s decided to branch into Stand Up Paddle boarding and has recently started his own company called SUP (Stand Up Paddle) in Wrightsville Beach, NC doing eco paddle tours, ocean surfing, and training courses.
As with everything Chris does he excels and soon rises to the top! After several professional and amateur contest wins including a recent East Coast Championship title Chris along with other riders/companies head up one of their own events called the “Mullet Run”!
With all proceeds going to a good cause Electric was proud to help Chris in sponsoring this event raising money for the Karen Beasley Sea Turtle Rescue and Surfers Healing Foundation known for their endless efforts with autistic children.
Posted on July 12, 2010 in Europe, Events, Surf
JULY 10 – 11TH, 2010 | MOSKITO TOUR PRESENTED BY ELECTRIC EUROPE | LES SABLES D’OLONNE, FRANCE
After a first stop on the Mediterranean Coast, the Moskito tour is back on the Atlantic Ocean. The tour presented by Electric, Vans, SkullCandy, FCS and Monster Energy Drink, reached Les Sables d’Olonne for the second stop.
60 kids came early on Saturday morning at Tanchet beach to warm up and get ready for the tournament. The competition started at 10am with 15 minute’s sessions. The waves were 60cm to 1m and kids could show to the judges their best surf.
Sun was more than shinning, temperature was pretty high, music was loud, and kids were happy! The first finals started at 3 pm with longer session followed by the 30 minute ‘s expression session powered by monster for kids between 14 and 18.
The surfing day stopped around 5pm with all the results, the podium and a tons of gifts from our partners for the winners!
The traditional gift through was just after the podium and the day on the beach was over by 6.30pm. The Olonna Surf Club organized a big bbq for all the competitors and their parents, with a video projection and a tombola for the last lucky winners who get a lot of presents.
Thanks to The Olonna surf Club, our partners and all the kids, the Moskito Tour in Les Sables d’Olonne was a real success! We can’t wait to come back next year.
Results:
Girls
- 1st Marcelline Arthuis
- 2nd Charlotte Billon
- 3rd Mathilde Marion
- 4th Manon Milochau
Boys up to 10
- 1st Nicolas Guimond
- 2nd Victor Vouzellaud
- 3rd Tom Lesourd
- 4th Amaury Dupond
Boys up to 12
- 1st Morgan Portier
- 2nd Sam Boucard
- 3rd Tom Turcaud
- 4th Clément Yvon
Boys up to 14
- 1st Antoine Aubry
- 2nd Axel Bouteiller
- 3rd Sacha Hernandez
- 4th Sam Lagadec
Expression Session Powered by Monster
The next stop: Hossegor, France, 28/29 of August.
Posted on July 6, 2010 in Events, International, Surf, USA
JUNE 16 – JULY 3, 2010 | ELECTRIC SURF TEAM PREVAILS – 2010 NSSA NATIONAL CHAMPIONSHIPS | ORANGE COUNTY, CA
The NSSA National Championships has come to a end for 2010. It was a fun filled few weeks of surfing for the Nation’s top amateur’s.
Kalani David would be the standout surfer of the whole contest. His stylish surfing and humble attitude landed him into 3 finals (Explorer Menehunies, Open Boys, & Open Juniors) with a Victory in the Explorer Menehunies.
On Friday July 2nd he would shock the Judges and the beach by posting the highest heat total of the duration of the event (19.65). Kalani also won Best Overall Performance and the Most Innovated Surfer (Dane Reynolds Award).
Nage Melemad was also a Open Women’s finalists. She had the lead with 20 seconds to go but unfortunately received a interference and finished 2nd.
Thanks to NSSA for a great event and we will see you all next year.
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