THE CANADIAN SHIELD SKI & SNOWBOARD TOUR || FEBRUARY 3 – MARCH 24

Electric is proud to be the Official Eyewear Sponsor of The Canadian Shield Ski and Snowboard Slopestyle Tour as it embarks on it’s first season, awarding $80,000 to top Canadian athletes along the way. The first tour of its kind in Canada, The Canadian Shield offers skiers and snowboarders alike an avenue to showcase their slopestyle skills while earning valuable AFP, TTR and tour points. Additionally, a huge cash purse and a ton of prizing are up for grabs at each stop, along with the opportunity to compete for the highly coveted overall tour titles and prizing.
 

The 2012 tour includes four stops across Canada:

Mont Tremblant, QC. February 3-5              Mt Seymour, BC. February 17-19

Winsport’s COP, AB.  February 24-26          Blue Mountain, ON.  March 22-24 

All four tour stops consist of a full-day competition dedicated exclusively to each of the two distinct disciplines (ski/snowboard).  Both the ski and snowboard competitions are divided into four categories, based on age and ability, including Disney XD X-Elerator 12 & under, Disney XD X-Elerator+ 13-15, snowboard Amateur Open and K2 Skis Amateur Open, and the Pro Open. 

With the addition of slopestyle to the 2014 Olympic Games, the Canadian Shield is excited to announce its official designation from Canada’s governing snowboard body, Canada~Snowboard, as a key part of their competition and athlete pathway towards the Olympic Games and other major events. The Canadian Shield is officially recognized as Canada~Snowboard’s Long Term Athlete Development Plan (LTAD) Stage 5 Competition Series.  

“The Canadian Shield will be a platform for today’s top Canadian athletes to showcase their skills as well as a launching ground for Canada’s future top athletes. We couldn’t be more pleased with the wealth of industry and sponsor support along with the commitments and compliments from athletes in both sports since we launched in December.” – Andrew Singleton, creator of The Canadian Shield Ski and Snowboard Slopestyle Tour and founder of eventSing promotions inc.  

Online registration is currently open to all competitors at each of the four stops.  For a detailed daily event schedule and stop specific information, including online rider registration visit: www.thecanadianshield.ca/registration/  Please note, each stop allows for a max. of 100 competitors per discipline, online registration is therefore highly recommended.

The Coors Light brewing company is celebrating each stop of The Canadian Shield with an official after party;  Coors Light Cold party.  All Pro Open athletes, of legal drinking age, will receive complimentary access to the Coors Light Cold parties before 10pm.  For further details on the Saturday night celebrations be sure to visit www.thecanadianshield.ca/news-updates or “Like” The Canadian Shield on Facebook. 



PRIZING

Each of The Canadian Shield’s four stops will be awarding $20,000 to the ski/ snowboard, male and female, Pro Open division winners for a total of $80,000 throughout the tour.  

In addition to the cash prizing, Snowboard Canada Magazine, sbcwomen.com and SBC SKIER Magazine will be awarding a bonus of $100 and 100 tour points to the standout trick performed at each stop by both a male and female skier and snowboarder.  

To top off the alluring financial prizing throughout the tour, pro competitors will have the opportunity to earn valuable tour points based on their finishes at each contest.  The pro male and female skier and snowboarder who earn the highest number of points by tours end will be awarded the overall tour titles and prize, a 7-day surf trip to Eldorado Surf Resort in El Salvador.  For a detailed break down of the cash purse and overall prizing for the Pro Open division, visit: www.thecanadianshield.ca

K2 Skis has teamed up with The Canadian Shield to present the K2 Skis Amateur Open category. Each tour stop will see prizing awarded from series sponsors including: K2 Skis, Eira Outwear, Skull Candy paraphernalia, Ogio bags, Electric Goggles and New Era gear. Additionally, K2 Skis will be awarding athlete contracts to the overall male and female ski amateur tour winners, who will be determined based on the highest number of tour points accumulated. 

The snowboard Amateur Open category will feature prizing from tour sponsor at each stop including: Salomon snowboards and bindings, Ogio bags, Pow gloves, Electric Goggles and New Era swag.

Winners in both Disney XD categories will be awarded prizing from tour sponsors including: West 49-Billabong gift cards, Skull Candy apparel, Ogio bags and Pow gloves.  You can visit the Disney XD ultimate lounge at all the events where they will be showcasing the channels content, ‘Disney XD Drops In’ episodes and awarding prizes throughout the day to spectators. Muskoka Woods Action Sports Camp will be awarding an overall series prize to the top ranking male and female, skier and snowboarder from either of the Disney XD rookie categories.  Winners will be selected based on accumulated tour points from all four stops and the overall winners will receive a week at Muskoka Woods Camp.  

WINTER X GAMES 2012 | ASPEN, CO | JANUARY 30TH, 2012

Electric athletes take home a few medals. 2 – Gold, 1 – Silver, and 2 – Bronze.
View the runs below.

Jamie Anderson claims SNB Slopestyle – On ESPN.GO.COM

Jamie Anderson takes home a Gold Medal in Women’s Slope. Jamie back at the top of her game crushed the competition and landed 2 of her 3 runs, both runs good enough for another gold.

Nate Holland Wins Snowboarder X – On ESPN.GO.COM

Nate Holland takes home another Gold Medal in Boarder X. This is Nate’s sixth win in Boarder X.

Devin Logan Ski Slopestyle Silver – On ESPN.GO.COM

Devin Logan competed in both Slope and SuperPipe. Devin Had a great run in Slope and finished 2nd earning her first Silver Medal in Slope. Devin finished 5th in SuperPipe.

Torin Yater-Wallace Ski SuperPipe Bronze – On ESPN.GO.COM

Torin Yater-Wallace took home a Bronze Medal in Men’s Ski SuperPipe. Torin at the young age of 16 crushed it and is already adding this bronze medal to his collection.

Real Snow: Pat Moore – On ESPN.GO.COM

Pat Moore ended up with a Bronze Medal in the Real Snow. Pat had great edit in his Real Snow and was very happy to get voted into the top three.

B-B-B-B BIRD IS THE WERD! | DENVER COLARADO, USA | FRIDAY JAN 27

Electric posse rolls deep at the 686 “LIGHTS OUT” SIA boxing party! Don King would have approved as Birdman brought the heat “ROCKY” style in the ring taking the win. Electric’s entourage was on par with a Mike Tyson style roll-out.

Huge props to Electric’s own Bruce Beach for taking the bout in what was easily the best brawl of the night and mad love to Vestal’s Johnny Gheris for fighting the good fight.

686 Lights Out: Bruce Beach vs. Johnny Gehris

“GETTING STRONGER”-Rocky baby!

SURF EXPO || ORLANDO, FLORIDA USA || JAN 14TH-16TH, 2012

January 14-16 marked the dates for Surf Expo in Orlando Florida this year.

The Electric posse came in town super hot. The major attraction was the new glass cases showcasing all the latest and greatest shades and goggles for 2012.

The 2012 Fall clothing line had two complete lines being shown throughout the show. The Electric team was full of energy the entire weekend ensuring retailers and everyone else at the show that Electric was “en fuego” for 2012.

If you missed us at the Surf Expo we will still be at The Know Show (Vancouver CAN), and SIA(CO). ELECTRIC dominated at this years Surf EXPO in Orlando Florida.

AGENDA 2012 | LONG BEACH CALIFORNIA | JANUARY 2012

Electric was on hand for the 2012 Agenda show in Long Beach CA, last Thursday and Friday.

Electric debuted our Fall 2012 Soft-good and Accessory line, showcased Q1 sunglasses, and lastly previewed the new 12/13 Goggle line.

If you were there you saw the pure greatness that is to come from your favorite brand Electric. If you missed it look for Electric at Surf Expo(FL), The Know Show(Vancouver CAN), and SIA(CO).

VOLCOM’S PBRJ STOP #1 | SIERRA-AT-TAHOE | JANUARY 7TH, 2012

This past Saturday Volcom kicked off their 2012 Peanut Butter and Rail Jam season at Sierra-At-Tahoe.

With about 100 competitors all ready to get their shred on, the contest kicked off with the 15 & Under division. Which was followed up by the 16 & Over, Girls and Open divisions all fighting to make it to finals to win an invitation to the 2012 PBRJ Championships in Mammoth, CA.

Despite the gnarly wind that mother nature was gracing us with that day the competitors definitely did not let that stop them from hitting all 3 zones in their heat.

Zone 1 was the down flat down rail, Zone 2 was the cannon rail to barrel bonk and Zone 3 was the down rail.

The highlight of the day was Sawyer Deen winning Electric’s “Gooyest Move of the Event” for his FS 270 in 270 out on the kink rail. Huge thanks to the Volcom PBRJ Crew for kicking the season off right! For more Volcom PBRJ info and a full schedule go to http://www.volcom.com/pbrj/index.asp?seasonId=23

THE MO’S ARE GONE & THE MOOLAH IS IN THE BANK!!! | DECEMBER 15, 2011

Movember’s fight against Testicular and Prostate Cancer has raised an incredible amount of money benefiting LiveStrong and the Prostate Cancer Foundation and Electric was honored to be part of it.

Movember GALA Party – Los Angeles

Runner-Up For “Best Mo In Character” – A Real Crowd Pleaser! | Movember GALA Party – LA

Electric’s 2nd official year partnership was a year to remember for both Electric & Movember. The efforts and parties are growing every year!

Exclusive Movember Promotional Products

Electric raised awareness for men’s health through online & print media, one of a kind promotional items (seen above), contests, parties, and word of mouth throughout the United States, Europe, and Australia.

Team Electric For Movember 2011

We thank all of you who participated and we look forward to next year!

Team Electric’s Movember Stats:

• Electric’s 2nd official year with the Movember movement.
• Dedicated promotional Product (Hardknox shades, Tee’s, Hats, Goggles, Beanies, Case stickers, Information cards)
• 4 major Electric retail contests (Los Angeles, Northern California, Florida, and North East USA), resulting in the winning shops attending the 3 major GALA parties in Los Angeles, New York City, and San Francisco.
• Electric Visual Network Team Members: 392 Total
• $40,286 was raised globally through the Electric Visual Network.
• $108,754,496 was raised globally for the Movember organization in total.

2ND ANNUAL SPYDER SNOW FEST | HERMOSA BEACH, CA | DECEMBER 10TH, 2011

This past Saturday Spyder brought back Mt. Hermosa for the 2nd Annual Spyder Snow Fest. Once again Pier Ave was transformed into a 20 ft hill covered with 60 tons of snow and an assortment of snowboard rails, boxes and even a 1982 Mercedes for the riders jibbing pleasure.

South Bay locals lined both sides of Mt. Hermosa while the 60 tons of snow was being blown so they could get front row for the action that was about to go down.

Before all the real action went down vendor village was going off down on Pier Plaza. All the top snow brands in the industry set up shop for the day playing games with kids, giving away prizes and promoting their new snow gear for the season.

The kids were loving the customized buttons they could make at the Electric tent and their free trucker hat they’d get with it as well but the crowd favorite was the Electric Jenga.

Parents and kids were lining up to get in on the next game while the crowds gathered around the tent to hear the roughs of “JENGA!” every time it toppled over.

After a few hours of playing games and getting as much free shwag as they could get the kids and parents finally headed up to see the amateur riders compete for the best trick award.

The riders didn’t waste any time trying to impress the judges.

They all wanted to make it to the final to win the $1000 Grand Prize and be crowned the King of Mt. Hermosa.

Congrats to Evan Heckman who was the lucky one who walked away with the check this year.

Thank you to Spyder for once again putting on an amazing event and bringing the snow to the beach.

FREEDOM HAWK ALBUM RELEASE OF “HOLDING ON” | KEFI, WILMINGTON, NC | DECEMBER 09, 2011

We had a great turnout for Freedom Hawk’s album release party at Kefi Friday night! Bands went on around standard bar time starting with some desert rock by “Gringo” from Raleigh, NC!

Following Gringo we got turned on to some killer new tunes from Wilmington, NC’s “Mountain Thrower”! Freedom Hawk’s closed it down with some amazing new stuff off their new album “Holding On”! People came from all over for the state to check it out!

Electric made their way over to Keystone Colorado over the past weekend for the 2011 Retail Concepts Ski Camp.

75 Retail Concept employees from all over the Midwest and East Coast came to the hill to demo and to educate themselves on all sorts of gear from snow brands throughout the industry.

This was Electric’s first year at this event and complete ownership might be an understatement. Electric set up a tent and demo station at the bottom of the main lift.

We had three solid days of passing out the newest goggles to the employees, riding with the shop crews, and having fun in true Electric fashion.

RC employees were running the gear all week and just about everyone walked away with a brand new pair of goggles from Team Electric.

Thank you Retail Concepts for getting us involved, we look forward to this camp next year!