ELECTRIC SPRING KICKOFF PARTY || SATELLITE BAR & LOUNGE, DOWNTOWN WILMINGTON, NORTH CAROLINA USA || MARCH 24TH 2012
This past weekend ELECTRIC had our annual Spring Kickoff Party held in beautiful downtown Wilmington, NC at the award winning Satellite Bar & Lounge.
The Venue, along with the presence of all accounts, friends, and family created one of the best Events that Wilmington has seen in a long time! BIG thanks to Surf City, Sweetwater, Aussie Island, Hot Wax, Green Room, and Side Arm Surf Shops for coming out and hanging with us throughout this amazing evening!
The line up for the night included “The Meanwhiles” hailing from Nashville Tennessee, and “Deep Chatham” from our very own North Carolina. These guys absolutely rocked the house with warm sounds, lyrics from the south, and a hyped bluegrass vibe to keep everyone moving all night long.
Thanks to Satellite and the whole ELECTRIC Crew for all the help and good times. Can’t wait until the next year. Until then… Yewwwwwwwwwwwwwwwww!
Electric held the inaugural St. Flatricks Day up at Brighton this past Saturday. Bad weather did not stop the 50 kids who showed up to Shred the Flat Ground set up, with guest judges Chris Bradshaw and Lucas Magoon all the kids wanted to show them what was up.
The first Jam session was about 45 minutes and then took the top 13 into a heated 30minute action packed Final.
Once the final started we got the BBQ rolling with Hot Dogs, Magoon started to MC and the finalist did the rest. Bradshaw and Magoon had some help from the rest of the Electric posse and all of them were pumped on how good some of the finalist rode.
At the end of the Jam all 13 of the finalist took home some Cash for good tricks, Sunglasses, Beanies and Goggles.
The finalist standouts were Dom Luza, Chris Cloud, Andrew Aldridge, Taylor Miller, Sean Whitaker, Jeff Mcgrath, Jeff Holce, and Cameron Gorby.
The contest was fun, laid back, and unique. Electric would like to thank Brighton, Jared Winkler and his Park Staff for making such a fun event happen. E-Stone, Jesse Anderson, and Mark Reznikof for taking photo’s and shooting Video during the Contest.
ST. FLATRICKS DAY || BRIGHTON, UTAH || MARCH 17TH, 2012
Electric will be holding a flat ground rail jam contest on March 17th at the Brighton Resort in Brighton, Utah. Registration will be on site and starts at 9am in the Brighton Center. Entry is FREE and the competition is for snowboarders only!
A lift ticket or season pass is required to enter.
Electric will be giving out Goggles and awarding Cash Prizes
DUSTY PAYNE RELEASE PARTY FOR THE D.PAYNE | KOMUNE RESORT, COOLANGATTA QLD, AUSTRALIA | MARCH 1ST, 2012
With a lay-day from the Quiksilver Pro Snapper Rocks almost guaranteed on the 2nd of March, it was perfect conditions for a party!
Dusty Payne is one of Electric’s most innovative and talented surfers on our team, and to celebrate the release of Dusty’s signature sunglasses the D.PAYNE we decided to kick off the year with a bang by holding a party during the first event of the World Tour the Quiksilver Pro on the Gold Coast.
The Bacardi bar by the pool was in full swing by 7pm and the line to get into the D.PAYNE party at Komune Resort was lined up as far as the eye could see! As the night fell the party got wild, and by wild, we mean really wild! The crowd stood shoulder to shoulder lining up for Bacardi Cocktails by the pool and Coronas from the main bar inside. With a banging playlist from Guvera and the DJ on the decks the party was headed in one and only direction!
The surfers, girls, the surf Industry who’s who, and general public mingled, drank and drank! The photobooth was subject to some of the highlights of the nights with plenty of girls getting involved behind the “closed curtain”.
Dusty Payne was there from start to finish posing for photos with multiple women and men!
Electric is honored to be recognized as a nominee for this years SIMA Image Awards to be held Thursday, February 9, 2012. For more information on the SIMA Image Awards visit: simaimageawards.com
Electric has been nominated in SIMA’s “Accessory Product Of The Year” category for our Knoxville sunglasses. Congrats to all the other nominees in the “Accessory Product Of The Year” category: Volcom, Nixon, Skullcandy, and Sun Bum.
THE CANADIAN SHIELD SKI & SNOWBOARD TOUR || FEBRUARY 3 – MARCH 24
Electric is proud to be the Official Eyewear Sponsor of The Canadian Shield Ski and Snowboard Slopestyle Tour as it embarks on it’s first season, awarding $80,000 to top Canadian athletes along the way. The first tour of its kind in Canada, The Canadian Shield offers skiers and snowboarders alike an avenue to showcase their slopestyle skills while earning valuable AFP, TTR and tour points. Additionally, a huge cash purse and a ton of prizing are up for grabs at each stop, along with the opportunity to compete for the highly coveted overall tour titles and prizing.
The 2012 tour includes four stops across Canada:
Mont Tremblant, QC. February 3-5 Mt Seymour, BC. February 17-19
Winsport’s COP, AB. February 24-26 Blue Mountain, ON. March 22-24
All four tour stops consist of a full-day competition dedicated exclusively to each of the two distinct disciplines (ski/snowboard). Both the ski and snowboard competitions are divided into four categories, based on age and ability, including Disney XD X-Elerator 12 & under, Disney XD X-Elerator+ 13-15, snowboard Amateur Open and K2 Skis Amateur Open, and the Pro Open.
With the addition of slopestyle to the 2014 Olympic Games, the Canadian Shield is excited to announce its official designation from Canada’s governing snowboard body, Canada~Snowboard, as a key part of their competition and athlete pathway towards the Olympic Games and other major events. The Canadian Shield is officially recognized as Canada~Snowboard’s Long Term Athlete Development Plan (LTAD) Stage 5 Competition Series.
“The Canadian Shield will be a platform for today’s top Canadian athletes to showcase their skills as well as a launching ground for Canada’s future top athletes. We couldn’t be more pleased with the wealth of industry and sponsor support along with the commitments and compliments from athletes in both sports since we launched in December.” – Andrew Singleton, creator of The Canadian Shield Ski and Snowboard Slopestyle Tour and founder of eventSing promotions inc.
Online registration is currently open to all competitors at each of the four stops. For a detailed daily event schedule and stop specific information, including online rider registration visit: www.thecanadianshield.ca/registration/ Please note, each stop allows for a max. of 100 competitors per discipline, online registration is therefore highly recommended.
The Coors Light brewing company is celebrating each stop of The Canadian Shield with an official after party; Coors Light Cold party. All Pro Open athletes, of legal drinking age, will receive complimentary access to the Coors Light Cold parties before 10pm. For further details on the Saturday night celebrations be sure to visit www.thecanadianshield.ca/news-updates or “Like” The Canadian Shield on Facebook.
PRIZING
Each of The Canadian Shield’s four stops will be awarding $20,000 to the ski/ snowboard, male and female, Pro Open division winners for a total of $80,000 throughout the tour.
In addition to the cash prizing, Snowboard Canada Magazine, sbcwomen.com and SBC SKIER Magazine will be awarding a bonus of $100 and 100 tour points to the standout trick performed at each stop by both a male and female skier and snowboarder.
To top off the alluring financial prizing throughout the tour, pro competitors will have the opportunity to earn valuable tour points based on their finishes at each contest. The pro male and female skier and snowboarder who earn the highest number of points by tours end will be awarded the overall tour titles and prize, a 7-day surf trip to Eldorado Surf Resort in El Salvador. For a detailed break down of the cash purse and overall prizing for the Pro Open division, visit: www.thecanadianshield.ca
K2 Skis has teamed up with The Canadian Shield to present the K2 Skis Amateur Open category. Each tour stop will see prizing awarded from series sponsors including: K2 Skis, Eira Outwear, Skull Candy paraphernalia, Ogio bags, Electric Goggles and New Era gear. Additionally, K2 Skis will be awarding athlete contracts to the overall male and female ski amateur tour winners, who will be determined based on the highest number of tour points accumulated.
The snowboard Amateur Open category will feature prizing from tour sponsor at each stop including: Salomon snowboards and bindings, Ogio bags, Pow gloves, Electric Goggles and New Era swag.
Winners in both Disney XD categories will be awarded prizing from tour sponsors including: West 49-Billabong gift cards, Skull Candy apparel, Ogio bags and Pow gloves. You can visit the Disney XD ultimate lounge at all the events where they will be showcasing the channels content, ‘Disney XD Drops In’ episodes and awarding prizes throughout the day to spectators. Muskoka Woods Action Sports Camp will be awarding an overall series prize to the top ranking male and female, skier and snowboarder from either of the Disney XD rookie categories. Winners will be selected based on accumulated tour points from all four stops and the overall winners will receive a week at Muskoka Woods Camp.
WINTER X GAMES 2012 | ASPEN, CO | JANUARY 30TH, 2012
Electric athletes take home a few medals. 2 – Gold, 1 – Silver, and 2 – Bronze. View the runs below.
Jamie Anderson claims SNB Slopestyle – On ESPN.GO.COM
Jamie Anderson takes home a Gold Medal in Women’s Slope. Jamie back at the top of her game crushed the competition and landed 2 of her 3 runs, both runs good enough for another gold.
Nate Holland Wins Snowboarder X – On ESPN.GO.COM
Nate Holland takes home another Gold Medal in Boarder X. This is Nate’s sixth win in Boarder X.
Devin Logan Ski Slopestyle Silver – On ESPN.GO.COM
Devin Logan competed in both Slope and SuperPipe. Devin Had a great run in Slope and finished 2nd earning her first Silver Medal in Slope. Devin finished 5th in SuperPipe.
Torin Yater-Wallace Ski SuperPipe Bronze – On ESPN.GO.COM
Torin Yater-Wallace took home a Bronze Medal in Men’s Ski SuperPipe. Torin at the young age of 16 crushed it and is already adding this bronze medal to his collection.
Real Snow: Pat Moore – On ESPN.GO.COM
Pat Moore ended up with a Bronze Medal in the Real Snow. Pat had great edit in his Real Snow and was very happy to get voted into the top three.
B-B-B-B BIRD IS THE WERD! | DENVER COLARADO, USA | FRIDAY JAN 27
Electric posse rolls deep at the 686 “LIGHTS OUT” SIA boxing party! Don King would have approved as Birdman brought the heat “ROCKY” style in the ring taking the win. Electric’s entourage was on par with a Mike Tyson style roll-out.
Huge props to Electric’s own Bruce Beach for taking the bout in what was easily the best brawl of the night and mad love to Vestal’s Johnny Gheris for fighting the good fight.
SURF EXPO || ORLANDO, FLORIDA USA || JAN 14TH-16TH, 2012
January 14-16 marked the dates for Surf Expo in Orlando Florida this year.
The Electric posse came in town super hot. The major attraction was the new glass cases showcasing all the latest and greatest shades and goggles for 2012.
The 2012 Fall clothing line had two complete lines being shown throughout the show. The Electric team was full of energy the entire weekend ensuring retailers and everyone else at the show that Electric was “en fuego” for 2012.
If you missed us at the Surf Expo we will still be at The Know Show (Vancouver CAN), and SIA(CO). ELECTRIC dominated at this years Surf EXPO in Orlando Florida.
