MARCH 10TH 2010 | WORLD PREMIERE – ‘WHAT DO YOU MEAN’
Huh? What do you mean ……. “What Do You Mean?”
Electric is proud to announce the short film “What Do You Mean?” starring Matt Hoy, Luke Egan, Ozzie Wright, Dave Rastovich and other beloved Electric Family!
“What Do You Mean?” is an ‘impromptu labor of love about nothing too much in particular’ and inspired by Surfing World magazine’s landmark 300th issue, the 7 minute and 30 second film takes its name from one of Hoy’s often repeated catch-phrases: “What Do You Mean?”
As art follows life, Hoy, facing a serious hangover and possible eviction, is forced into a garage sale to raise money in order to pay his rent. Antics ensue and there are at least enough cheesy laughs in this first outing to have audiences begging for more.
MARCH 11TH, 2010 | VOTE FOR DYLAN GRAVES VIDEO AT INNERSECTION
Innersection is Taylor Steele’s online video website. The video with the highest rating wins the contest. Dylan and Jerry Ricciotti worked on Dylan’s video part together.
FEBRUARY 1ST 2010 | ‘WHAT DO YOU MEAN’ | SNAPPER ROCKS, AUSTRALIA
Huh? What do you mean ……. “What Do You Mean?”
Electric’s short film premier, this Saturday!
Electric Visual is proud to announce the premier screening of our recently completed short film “What Do You Mean?” at the height of the world’s biggest inter-club surfing event, the Rhythm Kirra Teams Challenge (www.RhythmKirra.com) taking place on Queensland’s Gold Coast this weekend.
View The Teaser!
“What Do You Mean?” will screen at the Snapper Rocks Surf Life Saving Club from 6pm Saturday night, February 6th and stars Electric team riders Dave Rastovich, Ozzie Wright, Luke Egan, Kyuss ‘the grommet’ King and of course, the charismatic Mr. Matt Hoy.
Described by Electric honchos as an ‘impromptu labour of love about nothing too much in particular’ and inspired by Surfing World magazine’s landmark 300th issue, the 7:30 sec minute film takes its name from one of Hoy’s often repeated catch-phrases: “What Do You Mean?”
As art follows life, Hoy, facing a serious hangover and possible eviction, is forced into a garage sale to raise money in order to pay his rent. Antics ensue and there are at least enough cheesy laughs in this first outing to have audiences begging for more.
Come along to Snapper Rocks Surf Life Saving Club this Saturday and then join the throng at Coolangatta’s NeverLand Bar from 10pm when Ozzie and his fellow Goons of Doom rock it out in support of the Dirty Birds.
A second screening of “What Do You Mean” will take place at Surfing World magazine’s 300th party to be held amidst the madness of the Quiksilver Pro, Monday, March 1st.
Congratulations to Electric’s Luke Egan for coming 10th in Surfing World’s all-time list of Australia’s most iconic and influential surfers.
Electric athletes go Gold, Silver, and double Bronze at the Winter X Games. Nate Holland won Gold in Boarder X for the fifth straight year breaking a X Games record.
Chas Guldemond took home his first X Games medal, with a respectable third place finish in men’s Slope.
Jamie Anderson and Janna Meyen-Weatherby won Silver and Bronze in women’s Slope.
Electric had eight athletes in the X Games and to have four of them podium, you can say it was a good X for Electric. Job well done to Nate, Jamie, Chas, and Janna.
JANUARY 11TH 2010 | Electric Signs Dusty Payne And Sets Their Sights On The Next 10 Years
January 2010 celebrates the 10 year mark of ELECTRIC in the Action Sports Industry and kicks off the next decade with the signing of renowned surfer Dusty Payne. Dusty just celebrated his 21st birthday with a WCT qualification and also becomes the first surfer ever from Maui to qualify for the WCT. The hype has already started for Dusty to bring a new level of surfing to the tour.
Dusty has appearances in surf films like Modern Collective and Volcom’s BS!, where he was awarded “Performance of the Year” at the 2009 Surfer Poll Awards. He has three major magazine covers in 2009, the runner up to Joel Parkinson in the 2008 Hawaiian Triple Crown of Surfing, and the winner of the $50,000 Kustom Air Strike.
ELECTRIC met up with Dusty in his hometown over the recent holidays and this is what he had to say about the new signing, “I’m pretty sure Hoyo wasn’t about to take no for an answer once the talks started, so lucky for me I loved the product and the all the marketing. I have found my home here, and I’m psyched to be a part of the ELECTRIC family.”
With Dusty joining the ELECTRIC family our team strengthens to be one of the best in the world. Matt Shadbolt aka “Shaddy,” ELECTRIC’s Surf Brand Manager, comments to the new signing, “Dusty has been one of those guys that I have been around and enjoyed watching from his grom days. It does not surprise me one bit that Dusty has landed on the WCT with flying colors. Dusty’s mental toughness is ideal for our program and we are excited to buckle up and enjoy the ride!”
ELECTRIC’s Bruce Beach also comments on Dusty Payne, “Dusty is a perfect fit for ELECTRIC and we are excited to see him rocking the VOLT in the water and our sunglasses on the golf course.” Congrats Dusty on qualifying for the WCT and welcome to the ELECTRIC family!
Dusty Payne in the soon to be released Shotglass Sunglasses
ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright have been ELECTRIC since day one, as have snow legends Peter Line and Axel Pauporte. Bam Margera made ELECTRIC a house hold name on MTV and NASCAR’s youngest superstar Kyle “Rowdy” Busch is making history wearing ELECTRIC in victory lane.
Over the last decade ELECTRIC has produced some of the most unique and innovative designs in the sunglass market. ELECTRIC’s high voltage sunglass styles are team inspired and reflect the attitude and personalities of today’s youth culture.
JANUARY 7TH 2010 | CRAIG ANDERSON JOINS THE ELECTRIC FAMILY
Electric Visual would like to welcome to the team Craig Anderson aka Nando’s. Craig is now one of Australia’s newest free surfing freak sensations to come out of a pond that runs deep with this type of surfing talent. Surfers like Ozzie Wright, Ry Craike, Jay Davies and Dave Rastovich come to mind when you think of the guys who have paved the way for this unique breed of incredibly talented surfers.
Craig is originally from South Africa where he used to compete along side good mate and current ASP world Tour # 11 Jordy Smith. Craig and his family moved to Newcastle when he was 15 and settled in nicely to the Aussie lifestyle.
Craig’s destiny is to be one of today’s and become one of tomorrows best futuristic surfers and go bigger and higher above the lip or deeper in the pit on his free surfing journeys around the globe. Craig is also working hard on his international profile with the help of some of today’s best surf film makers Taylor Steele and Kai Nevell, of whom he is on location presently back in South Africa filming with Jordy and Taylor for an upcoming movie.
Craig’s latest cameo in ‘Modern Collective’ was just a small glimpse of his exceptional talent that will no doubt turn some heads in the near future. Craig ain’t no novelty, this kid is here to stay and lead the way. He rips when it’s small and punchy; he also loves a good thick gnarly pit and will charge whatever comes his way.
His favourite surfer’s are Rob Machado and Electric’s Godfather figure Matt Hoy. “Nandos Chicken is the man! I’m so stoked to have him join the team, Let’s fucken Rock n Roll Nando,” said Hoy.
Craig is over the moon to be associated with the Electric brand and the next few years are going to be one hell of a ride so buckle up and hold on!
Make sure to get a look at the latest issues of SBC Snow & Snowboarder Magazine featuring the new Electric Visual advertisement from the new The Future Continues… ad campaign featuring Mikey Rencz and the new EG2 – Moonscape color way for winter 2009–2010.
DECEMBER 06TH | ELECTRIC’S ANDREAS WIIG TOOK 3RD PLACE AT AIR & STYLE 2009 | INNSBRUCK, AUSTRIA
After a night full of action on the big air jump at the 6 Star TTR Air & Style 2009 at the Bergisel Stadium in Innsbruck, Austria Andreas Wiig laid down a clean front-side 1080 double flip in the final for the third place spot on the podium.
Andreas words: “Well Air & Style went pretty well for me. Historically I’ve never done well at this event. Yesterday I took 3rd in the finals. In the first round I was paired up against Travis Rice. I won round one and moved to round 2 against my good buddy Torstein Horgmo. Again I was able to win the round and move into the finals. In the finals I crashed on my first two runs and it was down to one final run. On my 3rd and final run, I was the very last rider to drop and was sitting in last place. I was able to pull off the front-side double cork 1080 and take the 3rd place position while Peetu and Grilc took 2nd and 1st. Congrats to those guys, they rode really well!”
AIR & STYLE FINAL RESULTS 1. Grilc Marko SLO 2. Piiroinen Peetu FIN 3. Wiig Andreas NOR 4. Podlatchikov Iouri SUI 5. Ettala Eero FIN 6. Stock Werner AUT 7. Elhardt Elias GER 8. Horgmo Torstein NOR 9. Autti Antti FIN 10. Swoboda Marc AUT 11. Guldemond Chas USA 12. Gimpl Stefan AUT 13. Mattila Risto FIN 14. Humphreys Tim USA 15. Rice Travis USA 16. Rüf Gigi AUT
Electric would like to congrats Andreas for this huge performance.
NOVEMBER 25TH | THE ANDREAS WIIG SIGNATURE GOGGLE IS HERE
They say a man comes in many colors…
…In that case, the menacing Andreas Wiig has chosen the blood reign and hell of a grimly fiendish profile for the first in a new series of Rider Inspired Designs to be released this winter from Electric.
“The Chosen One”, Andreas yields his very own stamp of brutality, or “signature” as we mortals call it, for the basis of his design. The nightmare black and red, and wasteland grey are emblazed on not just the EG2 that he prefers, but the EG1s, EG.5s, EGK, as well as the classic EG1 and EG.5, benefiting the entire race of shredders – not just conquering overlords.
Yes, these goggles provide the proven protection of Electric’s uncompromising quality, yet the injection of actual black magic into the lenses and Andreas’ own seal of brutality upon the straps, they are sure to transform peasant and barbarian alike into unforgiving berserkers, giving new perspective to the frozen landscape.
May your blood run cold as the scared snow beneath in the Andreas Wiig signature colorway.
NOVEMBER 23RD, 2009 | KYLE BUSCH CLINCHES 2009 NATIONWIDE SERIES TITLE | HOMESTEAD-MIAMI SPEEDWAY, FL
After a long fought season ELECTRIC’s Kyle “Rowdy” Busch finishes the year with a bang by taking the checkered flag and winning the Homestead 300 this past Saturday. This would be Kyle’s 9th Nationwide win this season and 30th career win in the three series combined. To top it off, Kyle clinched the overall 2009 Nationwide Series the moment he pulled out of pit row to start the race.
In Kyle’s words, “It was a tough race for sure. We weren’t the best car here for a long time. All these guys made some great race calls — [crew chief] Jason [Ratcliff] and everybody else. That’s why we’re a championship team. That’s why we made it here [Saturday], because these guys can fight through stuff.”
Congrats to Kyle Busch on a great win this weekend and most of all, the overall 2009 Nationwide Series Champion. Look out next year!!!
