Electric’s Smoke’N Mirrors Collection earned a feature in the Randoms section of August 2010′s BL!SSS Magazine. The feature stated…
“This phrase is so unanimous with so much that goes on in our industry that it makes me chuckle. Though, in this particular occasion that’s exactly what Electric is selling. Not for the faint hearted, this limited Smoke’N Mirrors Collection is a series of matte black frames with a plethora of mind-blending, color chromed lenses. There’s a little something for everyone and a lot of nothing for no one – so head on over to your local shop and hook your face up.”
AUG 21ST, 2010 | ELECTRIC’S KYLE BUSCH DOES THE HAT TRICK AND MAKES HISTORY!
Electric’s Kyle Busch scored the elusive hat trick at Bristol (Tenn.) Motor Speedway by winning Saturday’s Irwin Tools Night Race NASCAR Sprint Cup Series event. The 25 year old swept all three of the NASCAR races at the .533-mile oval, winning the Camping World Truck Series race Wednesday night and the Nationwide Series race Friday night before wheeling his No. 18 Doublemint Toyota to victory in Saturday night’s Sprint Cup race.
“It means a lot,” said Busch after notching his 19th career Sprint Cup victory. “I’m out of breath. I’ve been screaming the whole time. Normally you take your time to get your breath back, but I used it all up. What a great race car.” Kyle went on to thank his crew for their flawless pit stops all night saying, “these guys are awesome.”
Busch led four times for a race high 282 laps in Saturday night’s race, and coupled with his victories in the Nationwide and Truck Series events, the Las Vegas native led 514 of a possible 956 laps throughout the weekend.
“It’s pretty cool because when you come so close and then don’t get it, it’s pretty frustrating,” said Busch, who now has 78 victories across NASCAR’s top three divisions. “I mean, last year we won the truck race and were leading the Nationwide race and we got crashed out, and then we ended up winning the Cup race. So this is probably a year delayed. I’m just real appreciative of what was able to happen tonight. It’s cool to be able to put it all together and win all three races.”
With 24 of 36 races in the books, Kyle bumped up five spots to 3rd place overall with only two races remaining before the Chase.
The Sprint Cup Series takes a rare weekend off before returning to action at Atlanta Motor Speedway for the September 5 Emory Healthcare 500. The race starts at 4:30pm PST on ESPN.
JULY 27TH, 2010 | OZZIE WRONG QUALIFIES FOR INNERSECTION FINAL | BYRON BAY, AUSTRALIA
Taylor Steele’s film competition Innersection has captured the attention of free surfers world wide. With a cash prize of $100,000 for the highest voted video section come finals time on December 1st.
Surfers all around the world have been working hard to create a section like no other. Electric’s Ozzie Wright traveled to Bali for what was meant to be a couple weeks surfing with friends and family, but with a constant swell and endless options of perfect waves Ozzie decided to hang in Bali and give this Innersection comp a go. With a variety of classic crafts, some amazing barrel rides and of coarse his very own tune recorded for this clip, Ozzie proves the oldest surfer to enter this competition so far has what it takes to still be one of surfing’s favorites.
As every woman knows, it’s the secrets that lie behind the shades that need the most protecting.
Electric feels it’s time to give credit to a facet of our company that has been instrumental this past decade – the women’s collection. As defining and influential as any other member of the Electric family, these progressively engineered sunglasses are identifiable and compelling.
Distinctly crafted frames, unique logo detailing, and Italian craftsmanship set these apart from the rest. The Electric Women’s collection knows the price of protection, and that some secrets are meant to be shared.
This is it. Electric has recreated its entire app for the version 3.0. upgrade providing a much improved user experience. We added a vast amount of enhancements and content we are confident you will find useful and enjoy.
What’s New in Version 3.0:
The major new release in 3.0 is the Rock The Volt feature. Now you can try on our range of sunglasses, pick the frame that fits you best and share labeled images of yourself in Electric sunglasses with your friends and family. Using our custom built sizing system you can see which model looks best on you or recommend shades for your friends.
Electric is the only eyewear company that offers a mobile experience of this caliber. Electric’s App is the first in the app store that allows you to try on product that is proportionately sized and can be purchased at a retailer near you. Sunglasses are sized to scale and our user interface provides an extremely high level of accuracy. Once you have chosen the sunglass you like, your image can be sent via email to your social circle. Twitter and Facebook integration are scheduled for version 3.0.1
Major Improvements:
Sunglass and Goggle catalog now includes all models and colors with categorized selection options. Browse by gender, frame, and model name are available.
Once a sunglass and color is selected you can rotate your device for a closer view and the option to send that particular model including: Model image / part number / characteristics and description via email to your friends. Twitter and Facebook integration are scheduled for version 3.0.1
Keep up to date with The “Word” Electric’s newscast, with our new and improved RSS feed and new styling. The “Word” is now constantly updated and streams directly from our website.
Another new feature is our feed of Electric Upcoming Events. These are posted in advance so that you know what is going on with the volt ahead of time.
Our Volt TV section has been improved and provides a constant flow of our latest and greatest videos.
Images from our current ad campaign Four Eyed Freaks are available for viewing, download and sharing.
New wallpaper images are also available for viewing, download and sharing.
Find Near Me has been updated to provide a better user experience with the ability to get directions and call your closest Electric dealer.
Global Contacts now gives you the ability to call or email your closest Electric Distributor worldwide.
We have added a “Tell a Friend” feature so that you can share the app with your friends with one click.
All the Best from your friends at Electric – Rock the Volt!
JUNE 16 – JULY 3, 2010 | ELECTRIC SURF TEAM PREVAILS – 2010 NSSA NATIONAL CHAMPIONSHIPS | ORANGE COUNTY, CA
The NSSA National Championships has come to a end for 2010. It was a fun filled few weeks of surfing for the Nation’s top amateur’s.
Kalani David would be the standout surfer of the whole contest. His stylish surfing and humble attitude landed him into 3 finals (Explorer Menehunies, Open Boys, & Open Juniors) with a Victory in the Explorer Menehunies.
On Friday July 2nd he would shock the Judges and the beach by posting the highest heat total of the duration of the event (19.65). Kalani also won Best Overall Performance and the Most Innovated Surfer (Dane Reynolds Award).
Nage Melemad was also a Open Women’s finalists. She had the lead with 20 seconds to go but unfortunately received a interference and finished 2nd.
Thanks to NSSA for a great event and we will see you all next year.
Make sure to get a look at the latest issues of Surfer, BL!SSS & HRH Magazine featuring the new Electric Visual advertisement from the Four Eyed Freaks ad campaign featuring Dusty Payne and the new OHM III – Matte Black sunglasses.
MAY 29, 2010 | ELECTRIC’S KYLE BUSCH RALLIES FROM 2 LAPS DOWN TO WIN! | CONCORD, NC
Is there anything that can keep Kyle Busch from winning?
It appears no. Neither an out-of-sequence pit stop nor a pit road speeding penalty that put him 2 laps down and holding off Brad Keselowski on 3 late race restarts could keep Kyle out of Victory Lane.
The victory was Busch’s 50th in NASCAR’s top three series combined since he left Hendrick Motorsports at the end of the 2007 season.
