THE CANADIAN SHIELD SKI & SNOWBOARD TOUR || FEBRUARY 3 – MARCH 24

Electric is proud to be the Official Eyewear Sponsor of The Canadian Shield Ski and Snowboard Slopestyle Tour as it embarks on it’s first season, awarding $80,000 to top Canadian athletes along the way. The first tour of its kind in Canada, The Canadian Shield offers skiers and snowboarders alike an avenue to showcase their slopestyle skills while earning valuable AFP, TTR and tour points. Additionally, a huge cash purse and a ton of prizing are up for grabs at each stop, along with the opportunity to compete for the highly coveted overall tour titles and prizing.
 

The 2012 tour includes four stops across Canada:

Mont Tremblant, QC. February 3-5              Mt Seymour, BC. February 17-19

Winsport’s COP, AB.  February 24-26          Blue Mountain, ON.  March 22-24 

All four tour stops consist of a full-day competition dedicated exclusively to each of the two distinct disciplines (ski/snowboard).  Both the ski and snowboard competitions are divided into four categories, based on age and ability, including Disney XD X-Elerator 12 & under, Disney XD X-Elerator+ 13-15, snowboard Amateur Open and K2 Skis Amateur Open, and the Pro Open. 

With the addition of slopestyle to the 2014 Olympic Games, the Canadian Shield is excited to announce its official designation from Canada’s governing snowboard body, Canada~Snowboard, as a key part of their competition and athlete pathway towards the Olympic Games and other major events. The Canadian Shield is officially recognized as Canada~Snowboard’s Long Term Athlete Development Plan (LTAD) Stage 5 Competition Series.  

“The Canadian Shield will be a platform for today’s top Canadian athletes to showcase their skills as well as a launching ground for Canada’s future top athletes. We couldn’t be more pleased with the wealth of industry and sponsor support along with the commitments and compliments from athletes in both sports since we launched in December.” – Andrew Singleton, creator of The Canadian Shield Ski and Snowboard Slopestyle Tour and founder of eventSing promotions inc.  

Online registration is currently open to all competitors at each of the four stops.  For a detailed daily event schedule and stop specific information, including online rider registration visit: www.thecanadianshield.ca/registration/  Please note, each stop allows for a max. of 100 competitors per discipline, online registration is therefore highly recommended.

The Coors Light brewing company is celebrating each stop of The Canadian Shield with an official after party;  Coors Light Cold party.  All Pro Open athletes, of legal drinking age, will receive complimentary access to the Coors Light Cold parties before 10pm.  For further details on the Saturday night celebrations be sure to visit www.thecanadianshield.ca/news-updates or “Like” The Canadian Shield on Facebook. 



PRIZING

Each of The Canadian Shield’s four stops will be awarding $20,000 to the ski/ snowboard, male and female, Pro Open division winners for a total of $80,000 throughout the tour.  

In addition to the cash prizing, Snowboard Canada Magazine, sbcwomen.com and SBC SKIER Magazine will be awarding a bonus of $100 and 100 tour points to the standout trick performed at each stop by both a male and female skier and snowboarder.  

To top off the alluring financial prizing throughout the tour, pro competitors will have the opportunity to earn valuable tour points based on their finishes at each contest.  The pro male and female skier and snowboarder who earn the highest number of points by tours end will be awarded the overall tour titles and prize, a 7-day surf trip to Eldorado Surf Resort in El Salvador.  For a detailed break down of the cash purse and overall prizing for the Pro Open division, visit: www.thecanadianshield.ca

K2 Skis has teamed up with The Canadian Shield to present the K2 Skis Amateur Open category. Each tour stop will see prizing awarded from series sponsors including: K2 Skis, Eira Outwear, Skull Candy paraphernalia, Ogio bags, Electric Goggles and New Era gear. Additionally, K2 Skis will be awarding athlete contracts to the overall male and female ski amateur tour winners, who will be determined based on the highest number of tour points accumulated. 

The snowboard Amateur Open category will feature prizing from tour sponsor at each stop including: Salomon snowboards and bindings, Ogio bags, Pow gloves, Electric Goggles and New Era swag.

Winners in both Disney XD categories will be awarded prizing from tour sponsors including: West 49-Billabong gift cards, Skull Candy apparel, Ogio bags and Pow gloves.  You can visit the Disney XD ultimate lounge at all the events where they will be showcasing the channels content, ‘Disney XD Drops In’ episodes and awarding prizes throughout the day to spectators. Muskoka Woods Action Sports Camp will be awarding an overall series prize to the top ranking male and female, skier and snowboarder from either of the Disney XD rookie categories.  Winners will be selected based on accumulated tour points from all four stops and the overall winners will receive a week at Muskoka Woods Camp.  

VOLCOM PIPE PRO 2012 || JAN 23 – FEB 1 || PIPELINE / HALEIWA / HAWAII USA

This years Volcom Pipe Pro was hands down one of the best events in many years.

In the Final, John John Florence needed a 9.4 to pass J.O.B. and to win the event. In the last 10 seconds John John summoned a Backdoor wave that would eat him up and spit him out, receiving a 9.5 for his ride and the win.

ELECTRIC was there in full force giving away $1000 for every 10 point ride throughout the competition. There were 5 perfect scores throughout the event. Round of applause for Dylan Graves, Dusty Payne, Carlos Munoz, Balaram Stack, and John John Florence.

Good Job to all ELECTRIC Riders for a great showing!! We will see you in 2013!

WINTER X GAMES 2012 | ASPEN, CO | JANUARY 30TH, 2012

Electric athletes take home a few medals. 2 – Gold, 1 – Silver, and 2 – Bronze.
View the runs below.

Jamie Anderson claims SNB Slopestyle – On ESPN.GO.COM

Jamie Anderson takes home a Gold Medal in Women’s Slope. Jamie back at the top of her game crushed the competition and landed 2 of her 3 runs, both runs good enough for another gold.

Nate Holland Wins Snowboarder X – On ESPN.GO.COM

Nate Holland takes home another Gold Medal in Boarder X. This is Nate’s sixth win in Boarder X.

Devin Logan Ski Slopestyle Silver – On ESPN.GO.COM

Devin Logan competed in both Slope and SuperPipe. Devin Had a great run in Slope and finished 2nd earning her first Silver Medal in Slope. Devin finished 5th in SuperPipe.

Torin Yater-Wallace Ski SuperPipe Bronze – On ESPN.GO.COM

Torin Yater-Wallace took home a Bronze Medal in Men’s Ski SuperPipe. Torin at the young age of 16 crushed it and is already adding this bronze medal to his collection.

Real Snow: Pat Moore – On ESPN.GO.COM

Pat Moore ended up with a Bronze Medal in the Real Snow. Pat had great edit in his Real Snow and was very happy to get voted into the top three.

B-B-B-B BIRD IS THE WERD! | DENVER COLARADO, USA | FRIDAY JAN 27

Electric posse rolls deep at the 686 “LIGHTS OUT” SIA boxing party! Don King would have approved as Birdman brought the heat “ROCKY” style in the ring taking the win. Electric’s entourage was on par with a Mike Tyson style roll-out.

Huge props to Electric’s own Bruce Beach for taking the bout in what was easily the best brawl of the night and mad love to Vestal’s Johnny Gheris for fighting the good fight.

686 Lights Out: Bruce Beach vs. Johnny Gehris

“GETTING STRONGER”-Rocky baby!

DEW TOUR 2012 | KILLINGTON, VT | JANUARY 22, 2012

Two events, two podiums for Electric’s Devin Logan. She started it off with a huge straight air mute grab, to a left 540 tail, to flair, to big straight air, to alley oop and capped it off with a left 7 for a top score of 86.75 on her second run.

Devin pulled out all the stops to take second place in the Woman’s DEW Tour Pipe Final fresh off a MCL surgery three weeks ago. This is just a small glimpse of what the future holds for this amazing athlete. Great job Devin, the VOLT is super proud of what you just pulled off and we want to wish you the best of luck going in to X Games. Now go to Aspen and wreck shit!

More congratulations to Electric’s Torin Yater-Wallace on a massive win at the 2nd stop of the DEW Tour. Torin was going absolutely huge in what looked like a pretty rutted pipe busting out a huge right side double cork 12 mute grab, left 9 followed by a right dub flair mute to alley oop flat spin and wrapping up with a switch right 9.

Taking the win gives Torin some great momentum heading into X Games starting next week in his hometown Aspen, CO. Great job Torin really stoked for you and congrats on your DEW Tour victory. That was freaking HUGE!

SURF EXPO || ORLANDO, FLORIDA USA || JAN 14TH-16TH, 2012

January 14-16 marked the dates for Surf Expo in Orlando Florida this year.

The Electric posse came in town super hot. The major attraction was the new glass cases showcasing all the latest and greatest shades and goggles for 2012.

The 2012 Fall clothing line had two complete lines being shown throughout the show. The Electric team was full of energy the entire weekend ensuring retailers and everyone else at the show that Electric was “en fuego” for 2012.

If you missed us at the Surf Expo we will still be at The Know Show (Vancouver CAN), and SIA(CO). ELECTRIC dominated at this years Surf EXPO in Orlando Florida.

TRANSWORLD SNOW EXPOSURE METER || JANUARY 2012

The January issue of Transworld Business just came in and Electric is sitting at a Healthy #8 in the Logo Wars section. Electric Athletes that made the top 20 over all were Pat Moore(#5), Andreas Wiig(#6), Curtis Ciszek(#12), and Dylan Thompson(#14).

Electric is excited to see these boys working hard to make that Top 20, and we are looking forward to hopefully moving up the Logo Wars as well.

If you would like to see the full Exposure meter: http://business.transworld.net/category/exposure-meter/

AGENDA 2012 | LONG BEACH CALIFORNIA | JANUARY 2012

Electric was on hand for the 2012 Agenda show in Long Beach CA, last Thursday and Friday.

Electric debuted our Fall 2012 Soft-good and Accessory line, showcased Q1 sunglasses, and lastly previewed the new 12/13 Goggle line.

If you were there you saw the pure greatness that is to come from your favorite brand Electric. If you missed it look for Electric at Surf Expo(FL), The Know Show(Vancouver CAN), and SIA(CO).

SNOWBOARDER MAGAZINE | RIDER OF THE YEAR ISSUE | JANUARY 2012

Snowboarder Magazine’s Rider of the Year Issue just landed and Electric has a few Athletes who made the cut.

Pat Moore coming off a great year for himself took the #6 spot for Men’s Top Ten. Pat had the Double song ender in Forum’s “Vacation’ Movie, as well as a in-depth Interview to earn himself a respectful #6…

Cheryl Maas and Jessica Kimura take the #1 & #2 slot for the Women. Cheryl Maas landing the #1 spot for the ladies is a huge accomplishment to say the least, Cheryl not only stomped some double Backs, to Back 9’s, but also kill the urban scene like a grown man.

Jessica Kimura at #2 could not have happened with out her effortless skills on some big rails all over every City last winter.

Electric would like to cheers to our Boy and Girls for earning themselves a spot on the Top Ten!

View Pat Moore’s Electric Snow Team Profile
View Cheryl Maas’ Electric Snow Team Profile
View Jessica Kimura’s Electric Snow Team Profile

The best riders of the year have officially been selected by their fellow pros for the 13th annual Transworld Snowboarding Riders’ Poll Awards presented by New Era and will swoop down on the Fillmore Auditorium in Denver, Colorado, on Friday January 27 to collect their accolades. It’s all part of a little thing we like to call the biggest night in snowboarding.

To see who wins, join us at the Fillmore when the doors open at 7:00 p.m.
The show starts at 8:30 p.m.

Electric’s Lovely Ladies of Snowboarding have been nominated in a few categories. Jessica Kimura is up for “Women’s Rider of the Year” & “Women’s Video Part of the Year”.

Helen Schettini is up for “Women’s rookie of the Year”.

Cheryl Maas is also up for “Women’s Video Part of the Year”.

Iikka Backstrom and his Polar Opposites crew are up for “Online Video Project of the Year”.

Electric would like to wish them all good luck and come SIA hopefully some of our crew walk home with a nice new Trophy or two.