Posted on September 2, 2010 in August 2010, Media Coverage, New Products, Ski, Snow, Snow Coverage, USA

Electric has been chosen to be featured in Transworld Snowboarding’s 2011 Gear Guide including a featured spot on their unique illustrated cover.
EG2.5 – Iikka Backstrom

There is a great editorial shot of Electric’s Dylan Thompson in the Framed section.

In Goggles, Transworld Snowboarding chose the EG2.5 – Jamie Anderson
EG2.5 – Jamie Anderson

In Luggage, Transworld Snowboarding chose the Volt Ops
Volt Ops

There was a great shot of Marco Feichtner wearing the EG1 – Ammo Belt.
EG1 – Ammo Belt

In Pro Setups many Electric Snow Team Riders show off their board configurations including Andreas Wiig, Daniel Ek,
View Andreas Wiig’s Electric Snow Team Profile
View Daniel Ek’s Electric Snow Team Profile

Iikka Backstrom,
View Iikka Backstrom’s Electric Snow Team Profile

Jamie Anderson,
View Jamie Anderson’s Electric Snow Team Profile

and Curtis Ciszek.
Posted on September 1, 2010 in August 2010, Media Coverage, New Products, Ski, Snow, Snow Coverage, USA

Electric has been chosen by Snowboard Magazine’s 2011 Buyer’s Guide to be featured as some of “the year’s best gear”.

In Goggles, Snowboard Magazine chose Electric & Neff’s first co-op goggle.
EG1s – Neff

In Backpacks, Snowboard Magazine chose the Suppress.
Suppress – Digital Dot Print

Electric also has a featured spread showcasing a great overview of all products including a great quote from Andreas Wiig.
EG2 – Half Toned
EG2.5 – Iikka Backstrom
EGB – Navy
Revolver – Black
Volt Ops – Digital Dot Print
Mass SK8 Pack – Light Grey
Posted on September 1, 2010 in August 2010, Media Coverage, Snow, Snow Coverage

Electric’s Snow Team Rider Tyler Flanagan scored his first magazine cover appearing on the cover of this month’s Snowboarder Magazine.
View Tyler Flanagan’s Electric Snow Team Profile

Chas Guldemond also received a spread in the Higher Learning (trick tips) section teaching readers to do a Switch Backside 720.
View Chas Guldemond’s Electric Snow Team Profile
EG1 – Pat Moore
Posted on August 24, 2010 in August 2010, Europe, Media Coverage, Surf

Electric’s Surf Team Rider Marcos San Segundo is featured on the cover of August 2010′s Surfer Rule Magazine.
View Marcos San Segundo’s Electric Surf Team Profile
Posted on August 24, 2010 in August 2010, International, Media Coverage, New Products, USA


Electric’s Smoke’N Mirrors Collection earned a feature in the Randoms section of August 2010′s BL!SSS Magazine. The feature stated…
“This phrase is so unanimous with so much that goes on in our industry that it makes me chuckle. Though, in this particular occasion that’s exactly what Electric is selling. Not for the faint hearted, this limited Smoke’N Mirrors Collection is a series of matte black frames with a plethora of mind-blending, color chromed lenses. There’s a little something for everyone and a lot of nothing for no one – so head on over to your local shop and hook your face up.”
View the Smoke’N Mirrors Collection
Shotglass – Matte Black / Grey Fire Chrome Lens
Posted on August 19, 2010 in August 2010, Australia, Media Coverage, Surf

This month’s copy of Waves Magazine features Electric’s ASP Australasian Junior Champion Mitch Crews on the cover as well as a 6-page feature on how he became Australia’s the strongest junior.

This issue also featured some great action of Craig and Ry as well as a chance for subscriber’s to win one of 50 new pairs of the Hoy Inc frame.

Click Here to follow the team’s recent road trip blog.

Stay tuned for more great team Oz action!
Posted on August 4, 2010 in August 2010, Media Coverage


Electric’s Hardknox sunglasses were featured in an advertisement for Psyko 5.1 PC Gaming Headphones in Campus Talk, a Florida based college magazine.
Hardknox – Gloss Black
Posted on August 2, 2010 in August 2010, Media Coverage

While the Dirty Heads were in NYC they stopped by Billboard and did an in-studio performance and interview last week for Billboard.com “Mashup Monday”.
Click Here To View Their In-Studio Performance On Billboard.com.