Electric’s Rock The Shop At Volcom Santa Barbara
OCTOBER 25TH 2009 | ROCK THE SHOP | SANTA BARBARA, CA
Electric’s first Rock The Shop event to hit the U.S. went down today at the Volcom Retail Store in Santa Barbara, CA. This event was to celebrate the launch of our new apparel and accessories line in all the Volcom Retail Stores.
We couldn’t have a proper Rock The Shop without a live band to get the first ever in-store mosh pit going and that’s exactly what Valient Thorr did. This was the first time Valient Thorr has ever played at a Volcom store and I don’t think it will be the last.
Shortly after they started playing the crowd surfing began, guitarists were jumping off amps, and some serious fist pumping and head slamming was going on in the front row. Everyone who came out not only left stoked on the best live performance they’ve ever seen but also on Electric’s new apparel line and their new custom screened trucker hat made right there in the store for them as well as a few extra goodies that were thrown out.
Big thanks to Valient Thorr for an amazing performance, Volcom Santa Barbara for letting us Rock their Shop and to everyone who came out to support. Stay tuned for the next Rock The Shop to come to a store near you!!
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