Still want the curves but need to tone it up a bit? Tighten up that package with this little peach-the younger sister to our best selling Velveteen.
These Italian made, butterfly shaped beauties have the same look of those vintage shades the vogue mom used to swing with only with a modern feel. A 3-D domed and capped logo piece only add to the “shady lady” appeal. South Beach your surroundings in the Lovette.
When you need something that is going to hold tight (and we don’t mean sit in the car while you make a beer run) look no further than this fine specimen.
Whether it be setting the hook or taking a hit, the plastic hinge and classic wrap around fit mold to all forms of skullery, leaving your status intact. Tight logo placement and some crispy new color patterns are a natural evolution of some classic Electric designs in years past.
G.Seven may be smaller in stature, yet still accommodates the biggest of egos.
NOVEMBER 25TH | THE ANDREAS WIIG SIGNATURE GOGGLE IS HERE
They say a man comes in many colors…
…In that case, the menacing Andreas Wiig has chosen the blood reign and hell of a grimly fiendish profile for the first in a new series of Rider Inspired Designs to be released this winter from Electric.
“The Chosen One”, Andreas yields his very own stamp of brutality, or “signature” as we mortals call it, for the basis of his design. The nightmare black and red, and wasteland grey are emblazed on not just the EG2 that he prefers, but the EG1s, EG.5s, EGK, as well as the classic EG1 and EG.5, benefiting the entire race of shredders – not just conquering overlords.
Yes, these goggles provide the proven protection of Electric’s uncompromising quality, yet the injection of actual black magic into the lenses and Andreas’ own seal of brutality upon the straps, they are sure to transform peasant and barbarian alike into unforgiving berserkers, giving new perspective to the frozen landscape.
May your blood run cold as the scared snow beneath in the Andreas Wiig signature colorway.
NOVEMBER 17TH, 2009 | ACETATE COLOR SERIES | IN STORES NOW
Electric Acetate Color Series: Do you think the Jackalope chooses to breed under the full moon because it’s convenient? Do you think .0059 percent of the population choose to be albino because it’s awesome? No! These phenomena do not choose to be radical, they just are, and in a sense that’s what makes them so desirable. See, at Electric we realize that the finest things in life are often times those unattainable. With the release of the extremely limited handmade Electric Acetate Color Series this is your one chance to make your own indelible mark on society.
So why is acetate so special? The answer is simple: instead of the frames being painted like 99 percent of sunglasses produced, with acetate what you see is what you get, a deep, saturating color through and through-in short the frame is the color. This amounts to rich colored shades that are one of a kind; just like Friday night vomit will never match the unique tint of Saturday’s. Available only in Hardknox, Hoodlum and Typ2 frames, not every frame will receive the reputed acetate treatment, and with an extremely limited release, rest assured if you blink you will miss them.
Most of The Electric Acetate Color Series is not available online due to extremely limited quantities.
Please visit our Find A Retailer page to locate the Electric dealer closest to you.
Available at select retailers, it is imperative to seek these puppies out as new color patterns will be released randomly throughout the year and unlike the “Salmon of Capistrano” they are not soon to return.
So the next time a comet passes overhead, break away, have some punch, relax, and stay elusive in Electric’s Acetate Color Series… you know something the rest of ‘em don’t.
Introducing the KB1. Come in 1st Place with the new “Kyle Busch” signature sunglass from Electric. Built for Speed, this unique hard lined frame is designed especially for NASCAR speed demon Kyle “Rowdy” Busch. Young, edgy, and controversial, Electric and KB share the same aggressive traits. 2nd Place is the first loser, so rock the new KB1 and go straight to Victory Lane!
Introducing the KB1. Come in 1st Place with the new “Kyle Busch” signature shade from Electric. Built for Speed, this unique hard lined frame is designed especially for NASCAR speed demon Kyle “Rowdy” Busch. Young, edgy, and controversial, Electric and KB share the same aggressive traits. 2nd Place is the first loser, so rock the new KB1 and go straight to Victory Lane!
Introducing the HEARTACHE. A classic butterfly frame, featuring heart-shaped floating lenses and a beauty-mark logo. Hand crafted in Italy, this style moves effortlessly from laid-back beach days to on-the-go city adventures, while breaking hearts in town.
