AGENDA 2012 | LONG BEACH CALIFORNIA | JANUARY 2012

Electric was on hand for the 2012 Agenda show in Long Beach CA, last Thursday and Friday.

Electric debuted our Fall 2012 Soft-good and Accessory line, showcased Q1 sunglasses, and lastly previewed the new 12/13 Goggle line.

If you were there you saw the pure greatness that is to come from your favorite brand Electric. If you missed it look for Electric at Surf Expo(FL), The Know Show(Vancouver CAN), and SIA(CO).

This billboard just went up in Houston on one of the busiest freeways in the US. HWY 59 North has some pretty exciting stats, such as supporting 371,000 vehicles per day.

Don’t Mess With Texas

Introducing the Mutiny

If it’s true what they say and ‘the eyes are the window to the soul’, Dave Rastovich is gazing at the world through a spirit deeper than most. As one of surfing’s most respected figures, it’s clear that “Rasta” shreds with a purpose. One of the sports leading activists, this green warrior focuses his energy on anti-whaling campaigns and promoting active, eco friendly participation with our environment. Electric is proud to release his first signature sunglass the Mutiny.

In the design process Rasta took the smooth clean lines of the Shotglass and approached it with a jazzy feel choosing a complementary metal eyewire, giving it a classic beatnik style. Relaxed yet aware, Rasta puts it into perspective when he says, “Everyone has aspects worth admiring.” Show your appreciation with your eyes behind the Mutiny.

Available in 7 colors including:

• Olive / Grey Lens | ES08327120 (Photo Above)
• Gloss Black / Grey Lens
• Gloss Black / Grey Poly Polarized Lens | ES08301642
• Tortoise Shell / Bronze Lens | ES08310639
• Matte Black / Grey Lens | ES08301020
• Charcoal / Grey Lens | ES08331120
• Black Chex / Grey Lens | ES08330520

Mutiny Has Standard Features Including:

• Size Category – 4
• 100% UV Protection
• 6 Base Mold Injected Grilamid Frame with Monel Eyewire
• 6 Base Polycarbonate Lens
• 5 Barrel Stainless Steel Optical Hinge
• Made In Italy
• Dave Rastovich Signature Series Sunglasses

To find an authorized Electric dealer near you – Click Here

October is National Breast Cancer Awareness month. Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fund-raising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

Electric Visual has teamed up with Boarding for Breast Cancer by offering a co-branded goggle color way in three goggle frames; the EG2.5, EG.5s, and EG.5.

A portion of the proceeds from the sale of these products will assist in the B4BC outreach efforts.

Electric has been chosen to be featured in Transworld Snowboarding’s 2011 Gear Guide including a featured spot on their unique illustrated cover.

EG2.5 – Iikka Backstrom

There is a great editorial shot of Electric’s Dylan Thompson in the Framed section.

In Goggles, Transworld Snowboarding chose the EG2.5 – Jamie Anderson

EG2.5 – Jamie Anderson

In Luggage, Transworld Snowboarding chose the Volt Ops

Volt Ops

There was a great shot of Marco Feichtner wearing the EG1 – Ammo Belt.

EG1 – Ammo Belt

In Pro Setups many Electric Snow Team Riders show off their board configurations including Andreas Wiig, Daniel Ek,

View Andreas Wiig’s Electric Snow Team Profile

View Daniel Ek’s Electric Snow Team Profile

Iikka Backstrom,

View Iikka Backstrom’s Electric Snow Team Profile

Jamie Anderson,

View Jamie Anderson’s Electric Snow Team Profile

and Curtis Ciszek.

Electric has been chosen by Snowboard Magazine’s 2011 Buyer’s Guide to be featured as some of “the year’s best gear”.

In Goggles, Snowboard Magazine chose Electric & Neff’s first co-op goggle.

EG1s – Neff

In Backpacks, Snowboard Magazine chose the Suppress.

Suppress – Digital Dot Print

Electric also has a featured spread showcasing a great overview of all products including a great quote from Andreas Wiig.

EG2 – Half Toned

EG2.5 – Iikka Backstrom

EGB – Navy

Revolver – Black

Volt Ops – Digital Dot Print

Mass SK8 Pack – Light Grey

Electric’s Smoke’N Mirrors Collection earned a feature in the Randoms section of August 2010′s BL!SSS Magazine. The feature stated…

“This phrase is so unanimous with so much that goes on in our industry that it makes me chuckle. Though, in this particular occasion that’s exactly what Electric is selling. Not for the faint hearted, this limited Smoke’N Mirrors Collection is a series of matte black frames with a plethora of mind-blending, color chromed lenses. There’s a little something for everyone and a lot of nothing for no one – so head on over to your local shop and hook your face up.”

View the Smoke’N Mirrors Collection

Shotglass – Matte Black / Grey Fire Chrome Lens

FRIDAY AUGUST 6, 2010 | SPRING 11 AT THE AGENDA TRADESHOW

Electric debuted Spring 11 at The Agenda Tradeshow on August 4th and 5th. This line has had a lot of hype over the past month and it did not disappoint.

The highlights of the line were the strength of the t-shirts graphics and the custom yarn dyed tank tops.

Electric will be next showing the line at the Know Show in Vancouver this week.

View Women’s Collection Specialty Page

As every woman knows, it’s the secrets that lie behind the shades that need the most protecting.

Electric feels it’s time to give credit to a facet of our company that has been instrumental this past decade – the women’s collection. As defining and influential as any other member of the Electric family, these progressively engineered sunglasses are identifiable and compelling.

Distinctly crafted frames, unique logo detailing, and Italian craftsmanship set these apart from the rest. The Electric Women’s collection knows the price of protection, and that some secrets are meant to be shared.

Download Now [iTunes Link]

This is it. Electric has recreated its entire app for the version 3.0. upgrade providing a much improved user experience. We added a vast amount of enhancements and content we are confident you will find useful and enjoy.

What’s New in Version 3.0:

The major new release in 3.0 is the Rock The Volt feature. Now you can try on our range of sunglasses, pick the frame that fits you best and share labeled images of yourself in Electric sunglasses with your friends and family. Using our custom built sizing system you can see which model looks best on you or recommend shades for your friends.

Electric is the only eyewear company that offers a mobile experience of this caliber. Electric’s App is the first in the app store that allows you to try on product that is proportionately sized and can be purchased at a retailer near you. Sunglasses are sized to scale and our user interface provides an extremely high level of accuracy. Once you have chosen the sunglass you like, your image can be sent via email to your social circle. Twitter and Facebook integration are scheduled for version 3.0.1

Major Improvements:

• Sunglass and Goggle catalog now includes all models and colors with categorized selection options. Browse by gender, frame, and model name are available.
• Once a sunglass and color is selected you can rotate your device for a closer view and the option to send that particular model including: Model image / part number / characteristics and description via email to your friends. Twitter and Facebook integration are scheduled for version 3.0.1
• Keep up to date with The “Word” Electric’s newscast, with our new and improved RSS feed and new styling. The “Word” is now constantly updated and streams directly from our website.
• Another new feature is our feed of Electric Upcoming Events. These are posted in advance so that you know what is going on with the volt ahead of time.
• Our Volt TV section has been improved and provides a constant flow of our latest and greatest videos.
• Images from our current ad campaign Four Eyed Freaks are available for viewing, download and sharing.
• New wallpaper images are also available for viewing, download and sharing.
• Find Near Me has been updated to provide a better user experience with the ability to get directions and call your closest Electric dealer.
• Global Contacts now gives you the ability to call or email your closest Electric Distributor worldwide.
• We have added a “Tell a Friend” feature so that you can share the app with your friends with one click.

All the Best from your friends at Electric – Rock the Volt!