Posted on August 24, 2010 in August 2010, International, Media Coverage, New Products, USA
Electric’s Smoke’N Mirrors Collection earned a feature in the Randoms section of August 2010′s BL!SSS Magazine. The feature stated…
“This phrase is so unanimous with so much that goes on in our industry that it makes me chuckle. Though, in this particular occasion that’s exactly what Electric is selling. Not for the faint hearted, this limited Smoke’N Mirrors Collection is a series of matte black frames with a plethora of mind-blending, color chromed lenses. There’s a little something for everyone and a lot of nothing for no one – so head on over to your local shop and hook your face up.”
View the Smoke’N Mirrors Collection
Shotglass – Matte Black / Grey Fire Chrome Lens
Posted on August 6, 2010 in Events, New Products, USA
FRIDAY AUGUST 6, 2010 | SPRING 11 AT THE AGENDA TRADESHOW
Electric debuted Spring 11 at The Agenda Tradeshow on August 4th and 5th. This line has had a lot of hype over the past month and it did not disappoint.
The highlights of the line were the strength of the t-shirts graphics and the custom yarn dyed tank tops.
Electric will be next showing the line at the Know Show in Vancouver this week.
Posted on July 27, 2010 in International, New Products, USA
View Women’s Collection Specialty Page
As every woman knows, it’s the secrets that lie behind the shades that need the most protecting.
Electric feels it’s time to give credit to a facet of our company that has been instrumental this past decade – the women’s collection. As defining and influential as any other member of the Electric family, these progressively engineered sunglasses are identifiable and compelling.
Distinctly crafted frames, unique logo detailing, and Italian craftsmanship set these apart from the rest. The Electric Women’s collection knows the price of protection, and that some secrets are meant to be shared.
Posted on July 9, 2010 in International, New Products, USA
Download Now [iTunes Link]
This is it. Electric has recreated its entire app for the version 3.0. upgrade providing a much improved user experience. We added a vast amount of enhancements and content we are confident you will find useful and enjoy.
What’s New in Version 3.0:
The major new release in 3.0 is the Rock The Volt feature. Now you can try on our range of sunglasses, pick the frame that fits you best and share labeled images of yourself in Electric sunglasses with your friends and family. Using our custom built sizing system you can see which model looks best on you or recommend shades for your friends.
Electric is the only eyewear company that offers a mobile experience of this caliber. Electric’s App is the first in the app store that allows you to try on product that is proportionately sized and can be purchased at a retailer near you. Sunglasses are sized to scale and our user interface provides an extremely high level of accuracy. Once you have chosen the sunglass you like, your image can be sent via email to your social circle. Twitter and Facebook integration are scheduled for version 3.0.1
Major Improvements:
- Sunglass and Goggle catalog now includes all models and colors with categorized selection options. Browse by gender, frame, and model name are available.
- Once a sunglass and color is selected you can rotate your device for a closer view and the option to send that particular model including: Model image / part number / characteristics and description via email to your friends. Twitter and Facebook integration are scheduled for version 3.0.1
- Keep up to date with The “Word” Electric’s newscast, with our new and improved RSS feed and new styling. The “Word” is now constantly updated and streams directly from our website.
- Another new feature is our feed of Electric Upcoming Events. These are posted in advance so that you know what is going on with the volt ahead of time.
- Our Volt TV section has been improved and provides a constant flow of our latest and greatest videos.
- Images from our current ad campaign Four Eyed Freaks are available for viewing, download and sharing.
- New wallpaper images are also available for viewing, download and sharing.
- Find Near Me has been updated to provide a better user experience with the ability to get directions and call your closest Electric dealer.
- Global Contacts now gives you the ability to call or email your closest Electric Distributor worldwide.
- We have added a “Tell a Friend” feature so that you can share the app with your friends with one click.
All the Best from your friends at Electric – Rock the Volt!
Posted on June 16, 2010 in Europe, May 2010, Media Coverage, New Products, Surf
Check out this months issue of Wave Length with Electric Europe Team Rider Matt Capel on the cover.
Also, check out the sunnies guide full of Electric frames including BSG II, Hoodlum, G-Six, KB1, Shotglass, and Vegus!
Posted on June 16, 2010 in New Products, USA
Electric is pleased to announce that our Fall 2010 Clothing Collection is available on our site for preview. This product starts shipping in July! Check it out!
Posted on June 9, 2010 in June 2010, Media Coverage, New Products, USA
The Recoil Backpack, Women’s Lovette and Shotglass sunglasses have been featured in Surfer Magazine’s Summer Gear Guide 2010.
Recoil Backpack – Digital Dot Print
Women’s Lovette – Olive Mint Fade
Shotglass – Gloss Black
Posted on May 12, 2010 in New Products, USA
Introducing the OHM III.
For the discerning scumbag… The OHM III is our third installment of these most coveted and stylish series of shades. This detailed masterwork leans on its sibling; the wire framed OHM II, bringing a bolder flare to the table with its mold injected Grilamid frame. Make no mistake, your attention to detail will not go unnoticed as the unique brow capped with a distinct plaque and flanking line highlighting the hinge are nothing short of a powerful reminder that you clean up nice. Field–tested by Magnum PI himself… and by “tested” we mean “whooped Higgins’ ass with no more than a rotten look.”
Available in 5 colors including:
OHM III Has Standard Features Including:
- Size Category 3
- 100% UV Protection
- 8 Base Grilamid Frame
- 8 Base Polycarbonate Shield Lens
- 5 Barrel Stainless Steel Optical Hinge
- Made In Italy
- Standard Packaging (includes microfiber bag)
To find an authorized Electric dealer near you – Click Here
Posted on March 30, 2010 in March 2010, Media Coverage, New Products, USA
Posted on March 29, 2010 in New Products, USA
After stopping by the Electric Booth at SIA in Denver, RZA performed during a SIA party at Mile High Station wearing his pair of Electric’s Vegus sunglasses in Gold!
Introducing the Vegus.
While we have more than enough cowbell, and our glue has plenty of horse in it, we don’t make nearly enough wire-framed shades! Enter Vegus, a stylish piece of striking authority that pays attention to fluid lines and tight colorways. Light, sturdy and at a price even the most destitute vagrant can afford, these shades are a key element to any good road trip… or acid trip for that matter. In a pinch the metal frames can be fashioned into a prison shank should things get a little spicy.
Available in 4 colors including:
Vegus Has Standard Features Including:
- Size Category 4
- 100% UV Protection
- 8 Base Grilamid Frame
- 8 Base Polycarbonate Shield Lens
- 3 Barrel Stainless Steel Optical Hinge
- Standard Packaging (includes microfiber bag)
To find an authorized Electric dealer near you – Click Here
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