THE CANADIAN SHIELD SKI & SNOWBOARD TOUR || FEBRUARY 3 – MARCH 24

Electric is proud to be the Official Eyewear Sponsor of The Canadian Shield Ski and Snowboard Slopestyle Tour as it embarks on it’s first season, awarding $80,000 to top Canadian athletes along the way. The first tour of its kind in Canada, The Canadian Shield offers skiers and snowboarders alike an avenue to showcase their slopestyle skills while earning valuable AFP, TTR and tour points. Additionally, a huge cash purse and a ton of prizing are up for grabs at each stop, along with the opportunity to compete for the highly coveted overall tour titles and prizing.
 

The 2012 tour includes four stops across Canada:

Mont Tremblant, QC. February 3-5              Mt Seymour, BC. February 17-19

Winsport’s COP, AB.  February 24-26          Blue Mountain, ON.  March 22-24 

All four tour stops consist of a full-day competition dedicated exclusively to each of the two distinct disciplines (ski/snowboard).  Both the ski and snowboard competitions are divided into four categories, based on age and ability, including Disney XD X-Elerator 12 & under, Disney XD X-Elerator+ 13-15, snowboard Amateur Open and K2 Skis Amateur Open, and the Pro Open. 

With the addition of slopestyle to the 2014 Olympic Games, the Canadian Shield is excited to announce its official designation from Canada’s governing snowboard body, Canada~Snowboard, as a key part of their competition and athlete pathway towards the Olympic Games and other major events. The Canadian Shield is officially recognized as Canada~Snowboard’s Long Term Athlete Development Plan (LTAD) Stage 5 Competition Series.  

“The Canadian Shield will be a platform for today’s top Canadian athletes to showcase their skills as well as a launching ground for Canada’s future top athletes. We couldn’t be more pleased with the wealth of industry and sponsor support along with the commitments and compliments from athletes in both sports since we launched in December.” – Andrew Singleton, creator of The Canadian Shield Ski and Snowboard Slopestyle Tour and founder of eventSing promotions inc.  

Online registration is currently open to all competitors at each of the four stops.  For a detailed daily event schedule and stop specific information, including online rider registration visit: www.thecanadianshield.ca/registration/  Please note, each stop allows for a max. of 100 competitors per discipline, online registration is therefore highly recommended.

The Coors Light brewing company is celebrating each stop of The Canadian Shield with an official after party;  Coors Light Cold party.  All Pro Open athletes, of legal drinking age, will receive complimentary access to the Coors Light Cold parties before 10pm.  For further details on the Saturday night celebrations be sure to visit www.thecanadianshield.ca/news-updates or “Like” The Canadian Shield on Facebook. 



PRIZING

Each of The Canadian Shield’s four stops will be awarding $20,000 to the ski/ snowboard, male and female, Pro Open division winners for a total of $80,000 throughout the tour.  

In addition to the cash prizing, Snowboard Canada Magazine, sbcwomen.com and SBC SKIER Magazine will be awarding a bonus of $100 and 100 tour points to the standout trick performed at each stop by both a male and female skier and snowboarder.  

To top off the alluring financial prizing throughout the tour, pro competitors will have the opportunity to earn valuable tour points based on their finishes at each contest.  The pro male and female skier and snowboarder who earn the highest number of points by tours end will be awarded the overall tour titles and prize, a 7-day surf trip to Eldorado Surf Resort in El Salvador.  For a detailed break down of the cash purse and overall prizing for the Pro Open division, visit: www.thecanadianshield.ca

K2 Skis has teamed up with The Canadian Shield to present the K2 Skis Amateur Open category. Each tour stop will see prizing awarded from series sponsors including: K2 Skis, Eira Outwear, Skull Candy paraphernalia, Ogio bags, Electric Goggles and New Era gear. Additionally, K2 Skis will be awarding athlete contracts to the overall male and female ski amateur tour winners, who will be determined based on the highest number of tour points accumulated. 

The snowboard Amateur Open category will feature prizing from tour sponsor at each stop including: Salomon snowboards and bindings, Ogio bags, Pow gloves, Electric Goggles and New Era swag.

Winners in both Disney XD categories will be awarded prizing from tour sponsors including: West 49-Billabong gift cards, Skull Candy apparel, Ogio bags and Pow gloves.  You can visit the Disney XD ultimate lounge at all the events where they will be showcasing the channels content, ‘Disney XD Drops In’ episodes and awarding prizes throughout the day to spectators. Muskoka Woods Action Sports Camp will be awarding an overall series prize to the top ranking male and female, skier and snowboarder from either of the Disney XD rookie categories.  Winners will be selected based on accumulated tour points from all four stops and the overall winners will receive a week at Muskoka Woods Camp.  

WINTER X GAMES 2012 | ASPEN, CO | JANUARY 30TH, 2012

Electric athletes take home a few medals. 2 – Gold, 1 – Silver, and 2 – Bronze.
View the runs below.

Jamie Anderson claims SNB Slopestyle – On ESPN.GO.COM

Jamie Anderson takes home a Gold Medal in Women’s Slope. Jamie back at the top of her game crushed the competition and landed 2 of her 3 runs, both runs good enough for another gold.

Nate Holland Wins Snowboarder X – On ESPN.GO.COM

Nate Holland takes home another Gold Medal in Boarder X. This is Nate’s sixth win in Boarder X.

Devin Logan Ski Slopestyle Silver – On ESPN.GO.COM

Devin Logan competed in both Slope and SuperPipe. Devin Had a great run in Slope and finished 2nd earning her first Silver Medal in Slope. Devin finished 5th in SuperPipe.

Torin Yater-Wallace Ski SuperPipe Bronze – On ESPN.GO.COM

Torin Yater-Wallace took home a Bronze Medal in Men’s Ski SuperPipe. Torin at the young age of 16 crushed it and is already adding this bronze medal to his collection.

Real Snow: Pat Moore – On ESPN.GO.COM

Pat Moore ended up with a Bronze Medal in the Real Snow. Pat had great edit in his Real Snow and was very happy to get voted into the top three.

DEW TOUR 2012 | KILLINGTON, VT | JANUARY 22, 2012

Two events, two podiums for Electric’s Devin Logan. She started it off with a huge straight air mute grab, to a left 540 tail, to flair, to big straight air, to alley oop and capped it off with a left 7 for a top score of 86.75 on her second run.

Devin pulled out all the stops to take second place in the Woman’s DEW Tour Pipe Final fresh off a MCL surgery three weeks ago. This is just a small glimpse of what the future holds for this amazing athlete. Great job Devin, the VOLT is super proud of what you just pulled off and we want to wish you the best of luck going in to X Games. Now go to Aspen and wreck shit!

More congratulations to Electric’s Torin Yater-Wallace on a massive win at the 2nd stop of the DEW Tour. Torin was going absolutely huge in what looked like a pretty rutted pipe busting out a huge right side double cork 12 mute grab, left 9 followed by a right dub flair mute to alley oop flat spin and wrapping up with a switch right 9.

Taking the win gives Torin some great momentum heading into X Games starting next week in his hometown Aspen, CO. Great job Torin really stoked for you and congrats on your DEW Tour victory. That was freaking HUGE!

SNOWBOARDER MAGAZINE | RIDER OF THE YEAR ISSUE | JANUARY 2012

Snowboarder Magazine’s Rider of the Year Issue just landed and Electric has a few Athletes who made the cut.

Pat Moore coming off a great year for himself took the #6 spot for Men’s Top Ten. Pat had the Double song ender in Forum’s “Vacation’ Movie, as well as a in-depth Interview to earn himself a respectful #6…

Cheryl Maas and Jessica Kimura take the #1 & #2 slot for the Women. Cheryl Maas landing the #1 spot for the ladies is a huge accomplishment to say the least, Cheryl not only stomped some double Backs, to Back 9’s, but also kill the urban scene like a grown man.

Jessica Kimura at #2 could not have happened with out her effortless skills on some big rails all over every City last winter.

Electric would like to cheers to our Boy and Girls for earning themselves a spot on the Top Ten!

View Pat Moore’s Electric Snow Team Profile
View Cheryl Maas’ Electric Snow Team Profile
View Jessica Kimura’s Electric Snow Team Profile

Maxim Magazine – January 2012 issue featuring the EGB2 Atmosphere Goggle

Make sure to check the new issue of Maxim on newsstands now! Electric is thrilled to have the opening page of the Style and Snow section proudly displaying our EGB2 Atmosphere Goggle available at our premier retailers and backcountry.com.

NOW Let it SNOW…

EGB2 – Atmosphere

2ND ANNUAL SPYDER SNOW FEST | HERMOSA BEACH, CA | DECEMBER 10TH, 2011

This past Saturday Spyder brought back Mt. Hermosa for the 2nd Annual Spyder Snow Fest. Once again Pier Ave was transformed into a 20 ft hill covered with 60 tons of snow and an assortment of snowboard rails, boxes and even a 1982 Mercedes for the riders jibbing pleasure.

South Bay locals lined both sides of Mt. Hermosa while the 60 tons of snow was being blown so they could get front row for the action that was about to go down.

Before all the real action went down vendor village was going off down on Pier Plaza. All the top snow brands in the industry set up shop for the day playing games with kids, giving away prizes and promoting their new snow gear for the season.

The kids were loving the customized buttons they could make at the Electric tent and their free trucker hat they’d get with it as well but the crowd favorite was the Electric Jenga.

Parents and kids were lining up to get in on the next game while the crowds gathered around the tent to hear the roughs of “JENGA!” every time it toppled over.

After a few hours of playing games and getting as much free shwag as they could get the kids and parents finally headed up to see the amateur riders compete for the best trick award.

The riders didn’t waste any time trying to impress the judges.

They all wanted to make it to the final to win the $1000 Grand Prize and be crowned the King of Mt. Hermosa.

Congrats to Evan Heckman who was the lucky one who walked away with the check this year.

Thank you to Spyder for once again putting on an amazing event and bringing the snow to the beach.

ELECTRIC’S TORIN YATER-WALLACE – 2ND AT VISA US GRAND PRIX | BRECKENRIDGE, CO | DECEMBER 10, 2011

The first major competiton is in the books and Electric’s Torin Yater-Wallace finishes a very respectable second place. A big congratulations goes out to Torin who was easily considered the most consistent rider in the Comp. Torin’s final run consisted of a huge double flip linked with back to back 900s, double alley-oop flat spin to a lofty 1080 to finish. Great job Torin the VOLT is proud of that performance.

Devin Logan chalks up another win in half pipe at The Northface Open in Snowpark, NZ.
With five competitions completed with four wins and a second place Devin Logan is putting down her stamp of dominance in woman’s skiing as of late.

When you win every event you are entering life is good. Devin paid some serious dues training this summer at Windell’s on Mt. Hood. Obviously it’s paying off and doesn’t look like it going to stop for a lot of years to come.

Great job Dev the whole crew at Electric is stoked on your performance. Cheers!

Devin Logan makes it a clean sweep at 100% Pure New Zealand Games | August 21, 2011 | Lake Wanaka, New Zealand

Electric’s Devin Logan has just served notice that she is the force to be reckoned with. After taking the Half Pipe and the Slopestyle. Devin backs it up by taking the Big Air and winning it by over twenty points. Hard work and a great attitude is what it takes and Devin sure seems to have a little extra to spare.

Congratulations Devin Logan on your “DOMINATING” performance at the 100% Pure New Zealand Games. I’m thinking they might want to change the name to 100% Pure Devin Logan Games if she keeps this up.

Great job Devin!

Devin Logan Cleans up at 100% Pure New Zealand Games | August 18, 2011 | Lake Wanaka, New Zealand

Electric’s Devin Logan comes out swinging and knocks out the field in a dominating performance at 100% Pure New Zealand Games. Devin stepped up first and claimed the top of the podium in Half Pipe. Having spent her summer training her butt off up at Windell’s in Mt. Hood, Oregon. Devin is setting her sights on dominating both Pipe and Slopestyle.

And that is exactly what she did the very next day by taking the Slopestyle and pocketing another win. Congratulations Devin on your back to back wins and continued success with the rest of your Comp’s in the Southern Hemisphere.

Way to kill it Devin!