THE CANADIAN SHIELD SKI & SNOWBOARD TOUR || FEBRUARY 3 – MARCH 24

Electric is proud to be the Official Eyewear Sponsor of The Canadian Shield Ski and Snowboard Slopestyle Tour as it embarks on it’s first season, awarding $80,000 to top Canadian athletes along the way. The first tour of its kind in Canada, The Canadian Shield offers skiers and snowboarders alike an avenue to showcase their slopestyle skills while earning valuable AFP, TTR and tour points. Additionally, a huge cash purse and a ton of prizing are up for grabs at each stop, along with the opportunity to compete for the highly coveted overall tour titles and prizing.
 

The 2012 tour includes four stops across Canada:

Mont Tremblant, QC. February 3-5              Mt Seymour, BC. February 17-19

Winsport’s COP, AB.  February 24-26          Blue Mountain, ON.  March 22-24 

All four tour stops consist of a full-day competition dedicated exclusively to each of the two distinct disciplines (ski/snowboard).  Both the ski and snowboard competitions are divided into four categories, based on age and ability, including Disney XD X-Elerator 12 & under, Disney XD X-Elerator+ 13-15, snowboard Amateur Open and K2 Skis Amateur Open, and the Pro Open. 

With the addition of slopestyle to the 2014 Olympic Games, the Canadian Shield is excited to announce its official designation from Canada’s governing snowboard body, Canada~Snowboard, as a key part of their competition and athlete pathway towards the Olympic Games and other major events. The Canadian Shield is officially recognized as Canada~Snowboard’s Long Term Athlete Development Plan (LTAD) Stage 5 Competition Series.  

“The Canadian Shield will be a platform for today’s top Canadian athletes to showcase their skills as well as a launching ground for Canada’s future top athletes. We couldn’t be more pleased with the wealth of industry and sponsor support along with the commitments and compliments from athletes in both sports since we launched in December.” – Andrew Singleton, creator of The Canadian Shield Ski and Snowboard Slopestyle Tour and founder of eventSing promotions inc.  

Online registration is currently open to all competitors at each of the four stops.  For a detailed daily event schedule and stop specific information, including online rider registration visit: www.thecanadianshield.ca/registration/  Please note, each stop allows for a max. of 100 competitors per discipline, online registration is therefore highly recommended.

The Coors Light brewing company is celebrating each stop of The Canadian Shield with an official after party;  Coors Light Cold party.  All Pro Open athletes, of legal drinking age, will receive complimentary access to the Coors Light Cold parties before 10pm.  For further details on the Saturday night celebrations be sure to visit www.thecanadianshield.ca/news-updates or “Like” The Canadian Shield on Facebook. 



PRIZING

Each of The Canadian Shield’s four stops will be awarding $20,000 to the ski/ snowboard, male and female, Pro Open division winners for a total of $80,000 throughout the tour.  

In addition to the cash prizing, Snowboard Canada Magazine, sbcwomen.com and SBC SKIER Magazine will be awarding a bonus of $100 and 100 tour points to the standout trick performed at each stop by both a male and female skier and snowboarder.  

To top off the alluring financial prizing throughout the tour, pro competitors will have the opportunity to earn valuable tour points based on their finishes at each contest.  The pro male and female skier and snowboarder who earn the highest number of points by tours end will be awarded the overall tour titles and prize, a 7-day surf trip to Eldorado Surf Resort in El Salvador.  For a detailed break down of the cash purse and overall prizing for the Pro Open division, visit: www.thecanadianshield.ca

K2 Skis has teamed up with The Canadian Shield to present the K2 Skis Amateur Open category. Each tour stop will see prizing awarded from series sponsors including: K2 Skis, Eira Outwear, Skull Candy paraphernalia, Ogio bags, Electric Goggles and New Era gear. Additionally, K2 Skis will be awarding athlete contracts to the overall male and female ski amateur tour winners, who will be determined based on the highest number of tour points accumulated. 

The snowboard Amateur Open category will feature prizing from tour sponsor at each stop including: Salomon snowboards and bindings, Ogio bags, Pow gloves, Electric Goggles and New Era swag.

Winners in both Disney XD categories will be awarded prizing from tour sponsors including: West 49-Billabong gift cards, Skull Candy apparel, Ogio bags and Pow gloves.  You can visit the Disney XD ultimate lounge at all the events where they will be showcasing the channels content, ‘Disney XD Drops In’ episodes and awarding prizes throughout the day to spectators. Muskoka Woods Action Sports Camp will be awarding an overall series prize to the top ranking male and female, skier and snowboarder from either of the Disney XD rookie categories.  Winners will be selected based on accumulated tour points from all four stops and the overall winners will receive a week at Muskoka Woods Camp.  

THAT JOHN DENVER’S FULL OF $h#t MAN || DENVER, CO

Electric once again left a trailblazing footprint through Denver during the 2012 SIA snow show. On the “highlight reel”:

Electrics newly designed SIA booth, showcasing our best and newest line to date featuring Soft-goods/Accessories, Goggles and Sunglasses.

Fall 12 soft-goods collection. Featured custom plaids, jackets and graphics inspired by vintage Americana as well as leather accessories, backpacks and luggage.

Winter 12 goggle-range.
Featured an extensive goggle offering, the EG2 was again the show favorite. A wide variety of solid colors and graphics, an updated R.I.D.S. / V.co-Lab and B4BC program along with some new technology that’s exclusive to Electric, Eye Black.

“Eye Black” is a light absorbent pant that is applied to the inside of the goggle frame that absorbs unwanted glare. Also notable was the wide variety of lens offerings throughout the line.

2012 Q1 Sunglass Range.
9 new sunglass styles with heaps of new colors. New women’s specific frames, new acetate frames, and new men’s frames. 2012…the year of the Dragon or the year of the Sunglass?

The 1st annual Electric 686/Skullcandy “lights out” boxingevent, featuring Bruce “rocky balboa” Beach victorious in battle, as well as special guest Raekwon performing in the “mindbender” glass from the loveless collection.

The 13th annual Transworld snow awards show with Electric’s Jess Kimura absolutely OWNING the night winning the female video part of the year, reader’s choice winner, and women’s rider of the year. A true Canadian.

13th ANNUAL RIDER POLL AWARDS | DENVER CO

Jessica Kimura took over the Rider Poll Awards this year in Denver. Jess won Women’s Video Part of the Year, the Women’s Reader Choice Award, and last but not least Women’s Rider of the Year Award.

Jess had a great year and what a finish! Jess walked away with the Hat Trick of the night and she could not be more pumped.

Big Congrats go out to Jess Kimura for a huge night!

WINTER X GAMES 2012 | ASPEN, CO | JANUARY 30TH, 2012

Electric athletes take home a few medals. 2 – Gold, 1 – Silver, and 2 – Bronze.
View the runs below.

Jamie Anderson claims SNB Slopestyle – On ESPN.GO.COM

Jamie Anderson takes home a Gold Medal in Women’s Slope. Jamie back at the top of her game crushed the competition and landed 2 of her 3 runs, both runs good enough for another gold.

Nate Holland Wins Snowboarder X – On ESPN.GO.COM

Nate Holland takes home another Gold Medal in Boarder X. This is Nate’s sixth win in Boarder X.

Devin Logan Ski Slopestyle Silver – On ESPN.GO.COM

Devin Logan competed in both Slope and SuperPipe. Devin Had a great run in Slope and finished 2nd earning her first Silver Medal in Slope. Devin finished 5th in SuperPipe.

Torin Yater-Wallace Ski SuperPipe Bronze – On ESPN.GO.COM

Torin Yater-Wallace took home a Bronze Medal in Men’s Ski SuperPipe. Torin at the young age of 16 crushed it and is already adding this bronze medal to his collection.

Real Snow: Pat Moore – On ESPN.GO.COM

Pat Moore ended up with a Bronze Medal in the Real Snow. Pat had great edit in his Real Snow and was very happy to get voted into the top three.

TRANSWORLD SNOW EXPOSURE METER || JANUARY 2012

The January issue of Transworld Business just came in and Electric is sitting at a Healthy #8 in the Logo Wars section. Electric Athletes that made the top 20 over all were Pat Moore(#5), Andreas Wiig(#6), Curtis Ciszek(#12), and Dylan Thompson(#14).

Electric is excited to see these boys working hard to make that Top 20, and we are looking forward to hopefully moving up the Logo Wars as well.

If you would like to see the full Exposure meter: http://business.transworld.net/category/exposure-meter/

AGENDA 2012 | LONG BEACH CALIFORNIA | JANUARY 2012

Electric was on hand for the 2012 Agenda show in Long Beach CA, last Thursday and Friday.

Electric debuted our Fall 2012 Soft-good and Accessory line, showcased Q1 sunglasses, and lastly previewed the new 12/13 Goggle line.

If you were there you saw the pure greatness that is to come from your favorite brand Electric. If you missed it look for Electric at Surf Expo(FL), The Know Show(Vancouver CAN), and SIA(CO).

VOLCOM’S PBRJ STOP #1 | SIERRA-AT-TAHOE | JANUARY 7TH, 2012

This past Saturday Volcom kicked off their 2012 Peanut Butter and Rail Jam season at Sierra-At-Tahoe.

With about 100 competitors all ready to get their shred on, the contest kicked off with the 15 & Under division. Which was followed up by the 16 & Over, Girls and Open divisions all fighting to make it to finals to win an invitation to the 2012 PBRJ Championships in Mammoth, CA.

Despite the gnarly wind that mother nature was gracing us with that day the competitors definitely did not let that stop them from hitting all 3 zones in their heat.

Zone 1 was the down flat down rail, Zone 2 was the cannon rail to barrel bonk and Zone 3 was the down rail.

The highlight of the day was Sawyer Deen winning Electric’s “Gooyest Move of the Event” for his FS 270 in 270 out on the kink rail. Huge thanks to the Volcom PBRJ Crew for kicking the season off right! For more Volcom PBRJ info and a full schedule go to http://www.volcom.com/pbrj/index.asp?seasonId=23

SNOWBOARDER MAGAZINE | RIDER OF THE YEAR ISSUE | JANUARY 2012

Snowboarder Magazine’s Rider of the Year Issue just landed and Electric has a few Athletes who made the cut.

Pat Moore coming off a great year for himself took the #6 spot for Men’s Top Ten. Pat had the Double song ender in Forum’s “Vacation’ Movie, as well as a in-depth Interview to earn himself a respectful #6…

Cheryl Maas and Jessica Kimura take the #1 & #2 slot for the Women. Cheryl Maas landing the #1 spot for the ladies is a huge accomplishment to say the least, Cheryl not only stomped some double Backs, to Back 9’s, but also kill the urban scene like a grown man.

Jessica Kimura at #2 could not have happened with out her effortless skills on some big rails all over every City last winter.

Electric would like to cheers to our Boy and Girls for earning themselves a spot on the Top Ten!

View Pat Moore’s Electric Snow Team Profile
View Cheryl Maas’ Electric Snow Team Profile
View Jessica Kimura’s Electric Snow Team Profile

The best riders of the year have officially been selected by their fellow pros for the 13th annual Transworld Snowboarding Riders’ Poll Awards presented by New Era and will swoop down on the Fillmore Auditorium in Denver, Colorado, on Friday January 27 to collect their accolades. It’s all part of a little thing we like to call the biggest night in snowboarding.

To see who wins, join us at the Fillmore when the doors open at 7:00 p.m.
The show starts at 8:30 p.m.

Electric’s Lovely Ladies of Snowboarding have been nominated in a few categories. Jessica Kimura is up for “Women’s Rider of the Year” & “Women’s Video Part of the Year”.

Helen Schettini is up for “Women’s rookie of the Year”.

Cheryl Maas is also up for “Women’s Video Part of the Year”.

Iikka Backstrom and his Polar Opposites crew are up for “Online Video Project of the Year”.

Electric would like to wish them all good luck and come SIA hopefully some of our crew walk home with a nice new Trophy or two.

Maxim Magazine – January 2012 issue featuring the EGB2 Atmosphere Goggle

Make sure to check the new issue of Maxim on newsstands now! Electric is thrilled to have the opening page of the Style and Snow section proudly displaying our EGB2 Atmosphere Goggle available at our premier retailers and backcountry.com.

NOW Let it SNOW…

EGB2 – Atmosphere