MARCH 8TH, 2010 | IS MITCH CREWS UNSTOPPABLE? | COOLANGATTA, QLD, AUSTRALIA
Electric’s Pro Junior tour rankings leader Mitch Crews has won again at the Chiko Pro Junior held at Newcastle beach.
The affable Queenslander defeated North Narrabeen’s Davey Cathels in a closely contested final that saw Crews get home by a margin of just over two points. Crews has now extended his ratings lead by 1700 points and is well on his way to becoming one of Australia’s most talented surfers.
FEBRUARY 15TH, 2010 | NORTH STRADBROKE ISLAND | QUEENSLAND, AUSTRALIA
Mitch Crews (Currumbin, Qld) today claimed the Association of Surfing Professionals (ASP) Grade–5 Oakley Pro Junior in a dominating fashion. Held in clean three foot (1 metre) waves at Main Beach on Queensland’s North Stradbroke Island, Crews defeated Davey Cathels, registering a combined two-wave total of 16.30 points to Cathels’ 13.00.
“The monkey is finally off my back,” Crews said. “I won a Pro Junior about three years ago as a grommet and have been struggling to get over that final hurdle again for ages, so I’m just super stoked.
Furthermore, the result sees Crews maintain his current ASP Australasian Junior Men’s ratings’ lead.
FEBRUARY 3RD 2010 | THE KIRRA RHYTHM TEAMS CHALLENGE, THIS FRIDAY! | SNAPPER ROCKS, GOLD COAST, AUSTRALIA
The world’s biggest inter-club surfing event, the Rhythm Kirra Teams Challenge will take place on Queensland’s Gold Coast this Friday.
Over 300 surfer’s will travel from around the country to compete for the prestigious title of Australia’s best board riders club. With a swell forecast of 5-6 foot waves and off-shore winds, we’re excited to say this years event is set to be one of the best.
This year’s event will also see the return of Electric’s favorite board rider’s club Merewether, who last won the event in 1987. Head coach Luke Egan will lead the way with fellow volt representative’s Mr Matt Hoy, Ryan Callinan, Simon Law and Craig Anderson.
For all the surfing action please log onto the official event website www.rhythmkirra.com and stay for more Electric Australia news.
FEBRUARY 1ST 2010 | ‘WHAT DO YOU MEAN’ | SNAPPER ROCKS, AUSTRALIA
Huh? What do you mean ……. “What Do You Mean?”
Electric’s short film premier, this Saturday!
Electric Visual is proud to announce the premier screening of our recently completed short film “What Do You Mean?” at the height of the world’s biggest inter-club surfing event, the Rhythm Kirra Teams Challenge (www.RhythmKirra.com) taking place on Queensland’s Gold Coast this weekend.
View The Teaser!
“What Do You Mean?” will screen at the Snapper Rocks Surf Life Saving Club from 6pm Saturday night, February 6th and stars Electric team riders Dave Rastovich, Ozzie Wright, Luke Egan, Kyuss ‘the grommet’ King and of course, the charismatic Mr. Matt Hoy.
Described by Electric honchos as an ‘impromptu labour of love about nothing too much in particular’ and inspired by Surfing World magazine’s landmark 300th issue, the 7:30 sec minute film takes its name from one of Hoy’s often repeated catch-phrases: “What Do You Mean?”
As art follows life, Hoy, facing a serious hangover and possible eviction, is forced into a garage sale to raise money in order to pay his rent. Antics ensue and there are at least enough cheesy laughs in this first outing to have audiences begging for more.
Come along to Snapper Rocks Surf Life Saving Club this Saturday and then join the throng at Coolangatta’s NeverLand Bar from 10pm when Ozzie and his fellow Goons of Doom rock it out in support of the Dirty Birds.
A second screening of “What Do You Mean” will take place at Surfing World magazine’s 300th party to be held amidst the madness of the Quiksilver Pro, Monday, March 1st.
Congratulations to Electric’s Luke Egan for coming 10th in Surfing World’s all-time list of Australia’s most iconic and influential surfers.
JANUARY 29TH 2010 | HURLEY BURLEIGH PRO JUNIOR | BURLEIGH HEADS, GOLD COAST, AUSTRALIA
Last Tuesday we celebrated ‘Australia Day’ at the finals day of The Hurley Burleigh Pro Junior. This years event saw an amazing depth of 132 international surfer’s compete for the junior world record USD $25,000 winner’s check.
With four Australian surfers competing on the final day, the dream became reality for Dean Bowen who posted a massive 9.17 in the final minute of the final, Bowen’s win did spoil the party for the local contingent, as three Queenslanders including Chris Friend, Blake Ainsworth (Electric) and Mitch Crews (Electric) were eliminated in the semi-finals and final.
Electric celebrated Australia’s favorite day with the local Burleigh crowd, this years “OZZIE OZZIE OZZIE – HOY HOY HOY” tee’s and headbands being a clear favorite by all.
Electric is also happy to congratulate Mitch Crews who is currently in the number-one position on the ASP Australasia Junior Men’s ratings after his semi finals result at this years event.
JANUARY 23RD – FEBRUARY 5TH 2010 | ELECTRIC TEAMS UP WITH VOLCOM TO BRING YOU THE WQS 5-STAR PIPELINE PRO | BANZAI PIPELINE, NORTH SHORE OAHU
Electric will be teaming up with Volcom to bring the first WQS 5* Pipeline Pro. This is Volcom’s first ever ASP event and what better place to have it than in the surfing Mecca of the North Shore at the infamous Pipeline on Oahu.
Everyone around the world will be able to log onto VolcomPipelinePro.com and follow every heat, and islanders will be able to watch it in the comfort of their own home on Oceanic Time Warner Cable on Channel 250. Fuel TV will also be broadcasting throughout the United States, Australia, and Portugal.
Viewers will be able to watch the ELECTRIC Replay for every worthy wave or wipeout, and also win some fresh Electric gear throughout the event.
This will be the debut for Electric’s newest team member Dusty Payne so please tune in and cheer on the crew to victory.
JANUARY 12TH 2010 | ELECTRIC VISUAL PROUD SPONSOR OF THE 2010 HURLEY BURLEIGH PRO JUNIOR | BURLEIGH HEADS, GOLD COAST, AUSTRALIA
In just 10 days time the 2010 Hurley Burleigh Pro Junior will be underway attracting the best junior surfers from around the world.
Electric Visual Australia is proud to be a part of this years event, especially with the recent announcement by Hurley that first place will receive a historic US$25,000 as part of a US$50,000 overall event prize-pool. A world-record for professional junior surfing
Electric’s own and local favorite Mitch Crews is more than ready to take the 25k home after finishing second at the first event of the year at Bells Beach.
“It’s definitely going to shake things up a bit, especially at the junior level because we’ve never seen anything like this before, I’ve been surfing Burleigh all summer getting ready for the competition,” said Crews.
The Hurley Burleigh Pro Junior presented by Nike 6.0 will commence January 22 and conclude on January 26, to catch all the live event action log onto www.hurleyprojnr.com and stay tuned for plenty more exciting announcements from this years event.
JANUARY 11TH 2010 | Electric Signs Dusty Payne And Sets Their Sights On The Next 10 Years
January 2010 celebrates the 10 year mark of ELECTRIC in the Action Sports Industry and kicks off the next decade with the signing of renowned surfer Dusty Payne. Dusty just celebrated his 21st birthday with a WCT qualification and also becomes the first surfer ever from Maui to qualify for the WCT. The hype has already started for Dusty to bring a new level of surfing to the tour.
Dusty has appearances in surf films like Modern Collective and Volcom’s BS!, where he was awarded “Performance of the Year” at the 2009 Surfer Poll Awards. He has three major magazine covers in 2009, the runner up to Joel Parkinson in the 2008 Hawaiian Triple Crown of Surfing, and the winner of the $50,000 Kustom Air Strike.
ELECTRIC met up with Dusty in his hometown over the recent holidays and this is what he had to say about the new signing, “I’m pretty sure Hoyo wasn’t about to take no for an answer once the talks started, so lucky for me I loved the product and the all the marketing. I have found my home here, and I’m psyched to be a part of the ELECTRIC family.”
With Dusty joining the ELECTRIC family our team strengthens to be one of the best in the world. Matt Shadbolt aka “Shaddy,” ELECTRIC’s Surf Brand Manager, comments to the new signing, “Dusty has been one of those guys that I have been around and enjoyed watching from his grom days. It does not surprise me one bit that Dusty has landed on the WCT with flying colors. Dusty’s mental toughness is ideal for our program and we are excited to buckle up and enjoy the ride!”
ELECTRIC’s Bruce Beach also comments on Dusty Payne, “Dusty is a perfect fit for ELECTRIC and we are excited to see him rocking the VOLT in the water and our sunglasses on the golf course.” Congrats Dusty on qualifying for the WCT and welcome to the ELECTRIC family!
Dusty Payne in the soon to be released Shotglass Sunglasses
ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Surf legends Luke Egan, Matt Hoy, Dave Rastovich, and Ozzie Wright have been ELECTRIC since day one, as have snow legends Peter Line and Axel Pauporte. Bam Margera made ELECTRIC a house hold name on MTV and NASCAR’s youngest superstar Kyle “Rowdy” Busch is making history wearing ELECTRIC in victory lane.
Over the last decade ELECTRIC has produced some of the most unique and innovative designs in the sunglass market. ELECTRIC’s high voltage sunglass styles are team inspired and reflect the attitude and personalities of today’s youth culture.
JANUARY 7TH 2010 | CRAIG ANDERSON JOINS THE ELECTRIC FAMILY
Electric Visual would like to welcome to the team Craig Anderson aka Nando’s. Craig is now one of Australia’s newest free surfing freak sensations to come out of a pond that runs deep with this type of surfing talent. Surfers like Ozzie Wright, Ry Craike, Jay Davies and Dave Rastovich come to mind when you think of the guys who have paved the way for this unique breed of incredibly talented surfers.
Craig is originally from South Africa where he used to compete along side good mate and current ASP world Tour # 11 Jordy Smith. Craig and his family moved to Newcastle when he was 15 and settled in nicely to the Aussie lifestyle.
Craig’s destiny is to be one of today’s and become one of tomorrows best futuristic surfers and go bigger and higher above the lip or deeper in the pit on his free surfing journeys around the globe. Craig is also working hard on his international profile with the help of some of today’s best surf film makers Taylor Steele and Kai Nevell, of whom he is on location presently back in South Africa filming with Jordy and Taylor for an upcoming movie.
Craig’s latest cameo in ‘Modern Collective’ was just a small glimpse of his exceptional talent that will no doubt turn some heads in the near future. Craig ain’t no novelty, this kid is here to stay and lead the way. He rips when it’s small and punchy; he also loves a good thick gnarly pit and will charge whatever comes his way.
His favourite surfer’s are Rob Machado and Electric’s Godfather figure Matt Hoy. “Nandos Chicken is the man! I’m so stoked to have him join the team, Let’s fucken Rock n Roll Nando,” said Hoy.
Craig is over the moon to be associated with the Electric brand and the next few years are going to be one hell of a ride so buckle up and hold on!
Electric Team Rider Jay Davies On The Cover Of Waves Magazine – December 2009