VOLCOM PIPE PRO 2012 || JAN 23 – FEB 1 || PIPELINE / HALEIWA / HAWAII USA

This years Volcom Pipe Pro was hands down one of the best events in many years.

In the Final, John John Florence needed a 9.4 to pass J.O.B. and to win the event. In the last 10 seconds John John summoned a Backdoor wave that would eat him up and spit him out, receiving a 9.5 for his ride and the win.

ELECTRIC was there in full force giving away $1000 for every 10 point ride throughout the competition. There were 5 perfect scores throughout the event. Round of applause for Dylan Graves, Dusty Payne, Carlos Munoz, Balaram Stack, and John John Florence.

Good Job to all ELECTRIC Riders for a great showing!! We will see you in 2013!

THAT JOHN DENVER’S FULL OF $h#t MAN || DENVER, CO

Electric once again left a trailblazing footprint through Denver during the 2012 SIA snow show. On the “highlight reel”:

Electrics newly designed SIA booth, showcasing our best and newest line to date featuring Soft-goods/Accessories, Goggles and Sunglasses.

Fall 12 soft-goods collection. Featured custom plaids, jackets and graphics inspired by vintage Americana as well as leather accessories, backpacks and luggage.

Winter 12 goggle-range.
Featured an extensive goggle offering, the EG2 was again the show favorite. A wide variety of solid colors and graphics, an updated R.I.D.S. / V.co-Lab and B4BC program along with some new technology that’s exclusive to Electric, Eye Black.

“Eye Black” is a light absorbent pant that is applied to the inside of the goggle frame that absorbs unwanted glare. Also notable was the wide variety of lens offerings throughout the line.

2012 Q1 Sunglass Range.
9 new sunglass styles with heaps of new colors. New women’s specific frames, new acetate frames, and new men’s frames. 2012…the year of the Dragon or the year of the Sunglass?

The 1st annual Electric 686/Skullcandy “lights out” boxingevent, featuring Bruce “rocky balboa” Beach victorious in battle, as well as special guest Raekwon performing in the “mindbender” glass from the loveless collection.

The 13th annual Transworld snow awards show with Electric’s Jess Kimura absolutely OWNING the night winning the female video part of the year, reader’s choice winner, and women’s rider of the year. A true Canadian.

13th ANNUAL RIDER POLL AWARDS | DENVER CO

Jessica Kimura took over the Rider Poll Awards this year in Denver. Jess won Women’s Video Part of the Year, the Women’s Reader Choice Award, and last but not least Women’s Rider of the Year Award.

Jess had a great year and what a finish! Jess walked away with the Hat Trick of the night and she could not be more pumped.

Big Congrats go out to Jess Kimura for a huge night!

WINTER X GAMES 2012 | ASPEN, CO | JANUARY 30TH, 2012

Electric athletes take home a few medals. 2 – Gold, 1 – Silver, and 2 – Bronze.
View the runs below.

Jamie Anderson claims SNB Slopestyle – On ESPN.GO.COM

Jamie Anderson takes home a Gold Medal in Women’s Slope. Jamie back at the top of her game crushed the competition and landed 2 of her 3 runs, both runs good enough for another gold.

Nate Holland Wins Snowboarder X – On ESPN.GO.COM

Nate Holland takes home another Gold Medal in Boarder X. This is Nate’s sixth win in Boarder X.

Devin Logan Ski Slopestyle Silver – On ESPN.GO.COM

Devin Logan competed in both Slope and SuperPipe. Devin Had a great run in Slope and finished 2nd earning her first Silver Medal in Slope. Devin finished 5th in SuperPipe.

Torin Yater-Wallace Ski SuperPipe Bronze – On ESPN.GO.COM

Torin Yater-Wallace took home a Bronze Medal in Men’s Ski SuperPipe. Torin at the young age of 16 crushed it and is already adding this bronze medal to his collection.

Real Snow: Pat Moore – On ESPN.GO.COM

Pat Moore ended up with a Bronze Medal in the Real Snow. Pat had great edit in his Real Snow and was very happy to get voted into the top three.

B-B-B-B BIRD IS THE WERD! | DENVER COLARADO, USA | FRIDAY JAN 27

Electric posse rolls deep at the 686 “LIGHTS OUT” SIA boxing party! Don King would have approved as Birdman brought the heat “ROCKY” style in the ring taking the win. Electric’s entourage was on par with a Mike Tyson style roll-out.

Huge props to Electric’s own Bruce Beach for taking the bout in what was easily the best brawl of the night and mad love to Vestal’s Johnny Gheris for fighting the good fight.

686 Lights Out: Bruce Beach vs. Johnny Gehris

“GETTING STRONGER”-Rocky baby!

DEW TOUR 2012 | KILLINGTON, VT | JANUARY 22, 2012

Two events, two podiums for Electric’s Devin Logan. She started it off with a huge straight air mute grab, to a left 540 tail, to flair, to big straight air, to alley oop and capped it off with a left 7 for a top score of 86.75 on her second run.

Devin pulled out all the stops to take second place in the Woman’s DEW Tour Pipe Final fresh off a MCL surgery three weeks ago. This is just a small glimpse of what the future holds for this amazing athlete. Great job Devin, the VOLT is super proud of what you just pulled off and we want to wish you the best of luck going in to X Games. Now go to Aspen and wreck shit!

More congratulations to Electric’s Torin Yater-Wallace on a massive win at the 2nd stop of the DEW Tour. Torin was going absolutely huge in what looked like a pretty rutted pipe busting out a huge right side double cork 12 mute grab, left 9 followed by a right dub flair mute to alley oop flat spin and wrapping up with a switch right 9.

Taking the win gives Torin some great momentum heading into X Games starting next week in his hometown Aspen, CO. Great job Torin really stoked for you and congrats on your DEW Tour victory. That was freaking HUGE!

SURF EXPO || ORLANDO, FLORIDA USA || JAN 14TH-16TH, 2012

January 14-16 marked the dates for Surf Expo in Orlando Florida this year.

The Electric posse came in town super hot. The major attraction was the new glass cases showcasing all the latest and greatest shades and goggles for 2012.

The 2012 Fall clothing line had two complete lines being shown throughout the show. The Electric team was full of energy the entire weekend ensuring retailers and everyone else at the show that Electric was “en fuego” for 2012.

If you missed us at the Surf Expo we will still be at The Know Show (Vancouver CAN), and SIA(CO). ELECTRIC dominated at this years Surf EXPO in Orlando Florida.

TRANSWORLD SNOW EXPOSURE METER || JANUARY 2012

The January issue of Transworld Business just came in and Electric is sitting at a Healthy #8 in the Logo Wars section. Electric Athletes that made the top 20 over all were Pat Moore(#5), Andreas Wiig(#6), Curtis Ciszek(#12), and Dylan Thompson(#14).

Electric is excited to see these boys working hard to make that Top 20, and we are looking forward to hopefully moving up the Logo Wars as well.

If you would like to see the full Exposure meter: http://business.transworld.net/category/exposure-meter/

AGENDA 2012 | LONG BEACH CALIFORNIA | JANUARY 2012

Electric was on hand for the 2012 Agenda show in Long Beach CA, last Thursday and Friday.

Electric debuted our Fall 2012 Soft-good and Accessory line, showcased Q1 sunglasses, and lastly previewed the new 12/13 Goggle line.

If you were there you saw the pure greatness that is to come from your favorite brand Electric. If you missed it look for Electric at Surf Expo(FL), The Know Show(Vancouver CAN), and SIA(CO).

VOLCOM’S PBRJ STOP #1 | SIERRA-AT-TAHOE | JANUARY 7TH, 2012

This past Saturday Volcom kicked off their 2012 Peanut Butter and Rail Jam season at Sierra-At-Tahoe.

With about 100 competitors all ready to get their shred on, the contest kicked off with the 15 & Under division. Which was followed up by the 16 & Over, Girls and Open divisions all fighting to make it to finals to win an invitation to the 2012 PBRJ Championships in Mammoth, CA.

Despite the gnarly wind that mother nature was gracing us with that day the competitors definitely did not let that stop them from hitting all 3 zones in their heat.

Zone 1 was the down flat down rail, Zone 2 was the cannon rail to barrel bonk and Zone 3 was the down rail.

The highlight of the day was Sawyer Deen winning Electric’s “Gooyest Move of the Event” for his FS 270 in 270 out on the kink rail. Huge thanks to the Volcom PBRJ Crew for kicking the season off right! For more Volcom PBRJ info and a full schedule go to http://www.volcom.com/pbrj/index.asp?seasonId=23