Electric has been chosen by Snowboard Magazine’s 2011 Buyer’s Guide to be featured as some of “the year’s best gear”.

In Goggles, Snowboard Magazine chose Electric & Neff’s first co-op goggle.

EG1s – Neff

In Backpacks, Snowboard Magazine chose the Suppress.

Suppress – Digital Dot Print

Electric also has a featured spread showcasing a great overview of all products including a great quote from Andreas Wiig.

EG2 – Half Toned

EG2.5 – Iikka Backstrom

EGB – Navy

Revolver – Black

Volt Ops – Digital Dot Print

Mass SK8 Pack – Light Grey

Electric’s Snow Team Rider Tyler Flanagan scored his first magazine cover appearing on the cover of this month’s Snowboarder Magazine.

View Tyler Flanagan’s Electric Snow Team Profile

Chas Guldemond also received a spread in the Higher Learning (trick tips) section teaching readers to do a Switch Backside 720.

View Chas Guldemond’s Electric Snow Team Profile

EG1 – Pat Moore

AUG 25 – 29, 2010 | ELECTRIC RULES ECSC IN VIRGINIA BEACH | VIRGINIA BEACH, VA

The 48th annual ECSC went off this year. Over 100,000 people ventured their way to the beach to see some of the best Action Sports athletes show off their skills. ELECTRIC blasted the beach with 4 Wins in surfing, a killer party that kicked off the 5 days of pure fun, and tons of free hats and swag at the Village tent.

A big shout out goes to Jairo Perez for taking the trifecta with 3 different division wins. Quincy Davis won the Pro Women’s division and also placed 2nd in the Jr Women’s. Other notables were Andrew Doheny, Mikey Ciarmella, and Kim Diggs who all made finals as well. Check below for the results.

Thursday night was the ELECTRIC “Orange Crushing It” party at Waterman’s. You had to get there early because it filled up fast with locals, pro surfers, and the ELECTRIC family.

Thanks to DJ Drop.D for spinning the sick beats and keeping the dance floor bumping.

This event continues to grow and ELECTRIC looks forward to next year!

Results:

Jairo Perez:
1st Place Pro Junior
1st Place Mens
1st Place Open Shortboard

Quincy Davis:
1st Place Pro Women
2nd Place Jr Women

Andrew Doheny:
4th Place Pro
3rd Place Pro JR

Mikey Ciarmella:
2nd Place Juniors
4th Place Open Shortboard

Kim Diggs:
2nd Place Womens

A SURF BLOG BY SOL BAILEY | DAWN SLEEPERS & SUNSET CREEPERS

Pretty sure I’m the most excited Grom right now. Hanging and surfing with all the Electric boys this week has been so cool. Surfing with Ry and Craig has got me so amped to try new tricks and push my surfing to the next level.

I got up super early this morning, I think it was around 5am and took the ski over to surf Illuka with Warto. We scored some sick barrels with only 4 other guys out. We got home about 8am for some breakfast and woke the crew up to let them know the waves were pumping.

Not sure if anyone has talked about the house Electric rented us yet, but I think it’s the sickest house I’ve ever stayed in. It’s straight across from the beach over looking a break called Pippies, meaning we don’t have to go anywhere to check the conditions.

Thanks for checking out my blog and make sure you get the December issue of Tracks, cause we going to have a surf movie from our trip on the cover.

Soli.

AUG 29TH, 2010 | MOSKITO TOUR 2010 | HOSSEGOR, FRANCE

After more than 3 stops all around France, it was the last and final stop for the Moskito Tour 10 presented by Electric, Vans, FCS, Skullcandy and Monster Energy Drinks. 100 grommets from Capbreton, Hossegor, Anglet, Hendaye, were ready and waiting at 9am sharp at the plage ‘Les Culs Nus’. Waves, gentle breeze, beautiful weather and an amazing atmosphere were the main characteristics of this leg!

Day 1:

A great first day for this leg with nice waves, amazing competitors, and sunny day. First heat in the water at 9:30am A long day got under way with 20-minutes heats with consistent 5 feett beach break and onshore conditions. The level of surfing was excellent and the Moskito’ surfers carried out some radical maneouvers and put on a good show all day long. The finals started at 3pm for the boys under 12 & 14 and girls under14 and we saw some killer performances from the young generation and powerful tricks during the Monster Expression Session.

The surfing day stopped around 5pm with all the results, the podium and a tons of gifts from our partners for the winners! The traditional gift through was just after the podium and the day on the beach was over by 6pm.

Day 2:

On the second day, we all meet at 9:30 AM with kids under 10 and girls under 12. All finalists not scared to hit the lip demonstrating committed. Erwan Blouin and Lilia Lissardy gets the first places.

A great day of contest surfing, where the kids were ripping!!

The future of European surfing is bright in this 9th anniversary year of the MOSKITO TOUR presented by Electric, Vans, FCS, Skullcandy and Monster Energy Drinks.

Special thanks to Vico, Felix, Hossegor Surf Club Crew that put in 2 long days ensuring all ran smoothly, Jeremy and all the judges, Hossegor City and all the partners.

See you next year for the Moskito Tour 10 years.

Electric’s Surf Team Rider Marcos San Segundo is featured on the cover of August 2010′s Surfer Rule Magazine.

View Marcos San Segundo’s Electric Surf Team Profile

Electric’s Smoke’N Mirrors Collection earned a feature in the Randoms section of August 2010′s BL!SSS Magazine. The feature stated…

“This phrase is so unanimous with so much that goes on in our industry that it makes me chuckle. Though, in this particular occasion that’s exactly what Electric is selling. Not for the faint hearted, this limited Smoke’N Mirrors Collection is a series of matte black frames with a plethora of mind-blending, color chromed lenses. There’s a little something for everyone and a lot of nothing for no one – so head on over to your local shop and hook your face up.”

View the Smoke’N Mirrors Collection

Shotglass – Matte Black / Grey Fire Chrome Lens

AUG 21ST, 2010 | ELECTRIC’S KYLE BUSCH DOES THE HAT TRICK AND MAKES HISTORY!

Electric’s Kyle Busch scored the elusive hat trick at Bristol (Tenn.) Motor Speedway by winning Saturday’s Irwin Tools Night Race NASCAR Sprint Cup Series event. The 25 year old swept all three of the NASCAR races at the .533-mile oval, winning the Camping World Truck Series race Wednesday night and the Nationwide Series race Friday night before wheeling his No. 18 Doublemint Toyota to victory in Saturday night’s Sprint Cup race.

“It means a lot,” said Busch after notching his 19th career Sprint Cup victory. “I’m out of breath. I’ve been screaming the whole time. Normally you take your time to get your breath back, but I used it all up. What a great race car.” Kyle went on to thank his crew for their flawless pit stops all night saying, “these guys are awesome.”

Busch led four times for a race high 282 laps in Saturday night’s race, and coupled with his victories in the Nationwide and Truck Series events, the Las Vegas native led 514 of a possible 956 laps throughout the weekend.

“It’s pretty cool because when you come so close and then don’t get it, it’s pretty frustrating,” said Busch, who now has 78 victories across NASCAR’s top three divisions. “I mean, last year we won the truck race and were leading the Nationwide race and we got crashed out, and then we ended up winning the Cup race. So this is probably a year delayed. I’m just real appreciative of what was able to happen tonight. It’s cool to be able to put it all together and win all three races.”

With 24 of 36 races in the books, Kyle bumped up five spots to 3rd place overall with only two races remaining before the Chase.

The Sprint Cup Series takes a rare weekend off before returning to action at Atlanta Motor Speedway for the September 5 Emory Healthcare 500. The race starts at 4:30pm PST on ESPN.

A SURF BLOG BY CRAIG ANDERSON | DAWN SLEEPERS & SUNSET CREEPERS

Here I am, on my first trip with Electric since joining the team at the beginning of this year. Sickest crew to hang with and surfing with every-one has been blowing my mind. Rasta’s surfing is off the hook, are you for real how good this guy surfs.

Our day started with yet another sleep-in hahahaha, we’re all useless at getting up for the early. It’s been a pretty shitty day here a few massive rain showers have hit us through out the day. Ry and I check our favorite wedge Turners at least four times today before hitting it just on dark.

Since we spent most the day hanging around Monkey and Pete thought we should best get out and experience some of the local town attractions. So a few rounds of lawn bowls, with some cold beers it was at the local bowls club. I was pretty bad to start with but ended up smoking them all……….well I won the first two rounds and beat Hoy.

Dinner is about to be served and the boys are cracking me a cold beer so better hit it. Thanks and make sue you tune in soon for our team video coming out next month with Tracks.

Craig aka Nandos Chicken

View Craig Anderson’s Electric Surf Team Profile

This month’s copy of Waves Magazine features Electric’s ASP Australasian Junior Champion Mitch Crews on the cover as well as a 6-page feature on how he became Australia’s the strongest junior.

This issue also featured some great action of Craig and Ry as well as a chance for subscriber’s to win one of 50 new pairs of the Hoy Inc frame.

Click Here to follow the team’s recent road trip blog.

Stay tuned for more great team Oz action!