MARCH 10TH 2010 | WORLD PREMIERE – ‘WHAT DO YOU MEAN’

Huh? What do you mean ……. “What Do You Mean?”

Electric is proud to announce the short film “What Do You Mean?” starring Matt Hoy, Luke Egan, Ozzie Wright, Dave Rastovich and other beloved Electric Family!

“What Do You Mean?” is an ‘impromptu labor of love about nothing too much in particular’ and inspired by Surfing World magazine’s landmark 300th issue, the 7 minute and 30 second film takes its name from one of Hoy’s often repeated catch-phrases: “What Do You Mean?”

As art follows life, Hoy, facing a serious hangover and possible eviction, is forced into a garage sale to raise money in order to pay his rent. Antics ensue and there are at least enough cheesy laughs in this first outing to have audiences begging for more.

MARCH 11TH, 2010 | VOTE FOR DYLAN GRAVES VIDEO AT INNERSECTION

Innersection is Taylor Steele’s online video website. The video with the highest rating wins the contest. Dylan and Jerry Ricciotti worked on Dylan’s video part together.

Click Here to Log In and vote 10 stars on the Dylan Graves Video at Innersection!

MARCH 10TH, 2010 | VOTE FOR JOLENE VAN VUGT – MOST METAL ATHLETE

Electric’s Jolene Van Vugt is nominated for the “Most Metal Athlete” award at the upcoming Revolver Golden God Awards, coming to The Club Nokia in Los Angeles April 8, 2010. Be sure to click the link and Vote for Jolene. You can also watch it on VH1 Classic on Saturday May 22, 2010.

You do NOT need to enter your information to vote.
Click Here to Vote for Jolene Van Vugt – “Most Metal Athlete”

MARCH 8TH, 2010 | IS MITCH CREWS UNSTOPPABLE? | COOLANGATTA, QLD, AUSTRALIA

Electric’s Pro Junior tour rankings leader Mitch Crews has won again at the Chiko Pro Junior held at Newcastle beach.

The affable Queenslander defeated North Narrabeen’s Davey Cathels in a closely contested final that saw Crews get home by a margin of just over two points. Crews has now extended his ratings lead by 1700 points and is well on his way to becoming one of Australia’s most talented surfers.


FEBRUARY 26TH, 2010 | THE HARD ROCK STORE | LAS VEGAS, NEVADA

Update:

This event is over but check out the behind the scenes vlog from Kyle!

Come meet Kyle “Rowdy” Busch and get some Electric Visual gear! Autograph signing at the Hard Rock Store in Las Vegas from 8:30 – 10pm on February 26th 2010.

FEBRUARY 15TH, 2010 | NORTH STRADBROKE ISLAND | QUEENSLAND, AUSTRALIA

Mitch Crews (Currumbin, Qld) today claimed the Association of Surfing Professionals (ASP) Grade–5 Oakley Pro Junior in a dominating fashion. Held in clean three foot (1 metre) waves at Main Beach on Queensland’s North Stradbroke Island, Crews defeated Davey Cathels, registering a combined two-wave total of 16.30 points to Cathels’ 13.00.



“The monkey is finally off my back,” Crews said. “I won a Pro Junior about three years ago as a grommet and have been struggling to get over that final hurdle again for ages, so I’m just super stoked. 



Furthermore, the result sees Crews maintain his current ASP Australasian Junior Men’s ratings’ lead.

Introducing the Lovette.

Still want the curves but need to tone it up a bit? Tighten up that package with this little peach-the younger sister to our best selling Velveteen.

These Italian made, butterfly shaped beauties have the same look of those vintage shades the vogue mom used to swing with only with a modern feel. A 3-D domed and capped logo piece only add to the “shady lady” appeal. South Beach your surroundings in the Lovette.

Available in 6 colors including:

• Lime Python / Brown Gradient Lens | ES07326045 (photo above)
• Gloss Black / Brown Gradient Lens | ES07301645
• Gold Python / Brown Gradient Lens | ES07325945
• Olive Mint Fade / Grey Gradient Lens | ES07326261
• Tortoise Shell / Brown Gradient Lens | ES07310645
• Purple Black Fade / Grey Gradient Lens | ES07326161

Lovette Has Standard Features Including:

• Size Category 4
• 100% UV Protection
• Female Specific
• 8 Base Grilamid Frame
• 8 Base Polycarbonate Lens
• 5 Barrel Stainless Steel Optical Hinge
• Standard Packaging (includes microfiber bag)

To find an authorized Electric dealer near you – Click Here

Introducing the G.Seven.

When you need something that is going to hold tight (and we don’t mean sit in the car while you make a beer run) look no further than this fine specimen.

Whether it be setting the hook or taking a hit, the plastic hinge and classic wrap around fit mold to all forms of skullery, leaving your status intact. Tight logo placement and some crispy new color patterns are a natural evolution of some classic Electric designs in years past.

G.Seven may be smaller in stature, yet still accommodates the biggest of egos.

Available in 7 colors including:

• Tortoise Shell / Bronze Lens | ES07610639 (photo above)
• Gloss Black / Grey Lens | ES07601620
• Gloss Black / Grey Poly Polarized Lens | ES07601642
• Matte Black / Grey Lens | ES07601020
• Gloss White / Grey Lens | ES07603020
• Black Derby / Grey Lens | ES07625420
• Matte Black N Navy / Grey Blue Chrome Lens | ES07625318

G.Seven Has Standard Features Including:

• Size Category 2
• 100% UV Protection
• 8 Base Grilamid Frame
• 8 Base Polycarbonate Lens
• Custom Snap Lock Hinge
• Standard Packaging (includes microfiber bag)

To find an authorized Electric dealer near you – Click Here

After stopping by the Electric Booth at SIA in Denver, RZA performed during a SIA party at Mile High Station wearing his pair of Electric’s Vegus sunglasses in Gold!

Vegus – Gold