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Monday May 21st, 2012 4:44 PM

Sammy Carlson Invitational

SAMMY CARLSON INVITATIONAL || MT. BACHELOR, OR || MAY 19, 2012

Congratulations goes out to the whole Electric team in attendance for the SCI that just went down last Saturday. The Sammy Carlson Invitational consisted of a huge kicker that ran out to possibly the biggest wall ride this side of the Mississippi.

Torin Yater-Wallace stepped up and took the win. Consistent all day long Torin proved to be the judges and crowds favorite. Parker White took third amongst what had to have been the best set of riders in one place all year. Clayton Vila brought home a cool $1,500.00 for throwing the best 540. Dale Talkington rounded out the crew with a hand full of cheddar for wowing the host himself. So Sammy lace up Dale with a bunch of C-notes. Pretty awesome when you can do a team photo shoot at a comp and get the shot’s and a boat-load of cash well earned by the team. RIGHT ON!

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VQS Volcomania Championships

VQS VOLCOMANIA CHAMPIONSHIPS || NEWPORT BEACH, CA USA || THURSDAY MAY 10TH – SATURDAY 12TH 2012

VQS Volcomania Championships were in full force this past weekend with the sun gleaming down upon the coast, a sure sign that Summer is finally here.

Electric was there to give out the ‘Maniac Move’ award and a $500 check for the most ripping move of the event that went to Yago Dora. Congrats to this young grom!

There was high flying action in the center of this tent city with a professional wrestling show for all the beach lurkers and shoebies.

Your choice of babes in bikinis or men in tights. YEW!

If you couldn’t make it down to the beach, there was a live webcast going on where you could catch a glimpse of Electric’s commercial for the new women’s campaign along with our very own Mark ‘Big Time’ Yonkers commentating.

Stay tuned for the next happenings coming soon for all you humans.

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Electric and Sunrise Surf Shop spend a week in the “Aloha State”

ELECTRIC AND SUNRISE SURF SHOP SPEND A WEEK IN THE “ALOHA STATE” || VOLCOM PIPE HOUSE / NORTH SHORE OAHU HAWAII, USA || APRIL 29 – MAY 6TH, 2012

Electric loves to take care of their accounts.

Last week, Florida powerhouse account Sunrise Surf Shop of Jacksonville Beach spent a week in paradise on the North Shore of Oahu at the Volcom Pipe House.

The house served up an immaculate view of the ocean all day everyday, with the evening producing the magic hour of amazing sunsets.

We want to thank Tai Van Dyke, and Kai Borg from Volcom for showing us the true spirit of aloha, as well as Volcom sales rep Clint Moncata for taking the team out on an open sea adventure.

The fridge was stuffed with fresh fish all week.

Mahalo to everyone who was a part of such a great week.

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Electric’s Color Bomb Release Party

ELECTRIC’S COLOR COMB RELEASE PARTY || ROOSEVELT POOL, HOLLYWOOD CA || MAY 5TH 2012

12.PM, set under a blazing Hollywood sun, the Roosevelt pool was rife with the stench of summer. The conditions were perfect to blow up the launch of Electrics’ Color Bomb Series.

This was a great opportunity to join forces with Peligroso (whose tequila was instinctively flowing like the salmon of Capistrano), Stance socks and Skullcandy who brought the DJ’s and live tunes.

Electric’s Jason Ellis, Mark Healey, Mitch Crews and Jeremy Johnston were in attendance, along with other cool cats such as Paul Fisher, James Haunt, Ryan Hippwood, Jack Freestone, Kai Otton, Dingo, and Jeremy Flores.

The legendary Steve Sherman was on hand shooting photos and displaying some of his great pieces of the past.

Electrics Canadian comrades, the “Meltdown” posse traveled south to join in the festivities all the way from Toronto, Ontario. Arriba eh!

If you weren’t able to float around on an Electric Color Bomb inner tube with a cocktail in your hand and shades on your face enjoying the gorgeous day and madness all around, you were blowing it.

But don’t worry, there’s more to come from the Electric posse. Keep your ears to the ground, your eyes wide and your hearts wild, because this train is rolling on.

For more party pics go to our Facebook page and check the Color Bomb album.

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Volcom Bowl Shop Battle

VOLCOM BOWL SHOP BATTLE || TORRANCE, CA USA || THURSDAY, APRIL 26 2012

The Volcom Bowl Shop Battle is a perfect example of what happens when an unstoppable force hits an immovable object, chaos!

It’s an eclectic explosion of surfers, skaters, babes, and booze thrown into a bowling alley for one heck of a time.

Shops from San Diego, Orange County, and Los Angeles were invited to come show off their bowling skills and their extremely interesting taste of costumes.

Val Surf wasn’t afraid to show a little skin, wearing togas like they just walked of the set of ‘Animal House’.

Electric was there to hand out two awards: The ‘Master Kingpin’ award that went to Will from Katin for bowling the most strikes throughout the night.

The other award was the ‘Electrified’ award that went to Tamara from Spyder Surf for most mojo.

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